Planet Fitness vs Smart for Life Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs Smart for Life including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Planet Fitness Smart for Life
Investment 968100 - 4113000 0 - 0
Franchise Fee
Royalty Fee 7% of Gross Membership Fees
Advertising Fee 9%
Year Founded 1992 2002
Year Franchised 2003 2004
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Planet Fitness Smart for Life
Experience

Financing Options

  Planet Fitness Smart for Life
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Planet Fitness Smart for Life
Training * Available at headquarters: 2 weeks * At franchisee's location: as needed
Support * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Marketing * Co-op advertising * Ad slicks * Regional advertising
Operations * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Expansion Plans

  Planet Fitness Smart for Life
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Planet Fitness
Smart for Life
Franchise Fee
Planet Fitness
Smart for Life
Royalty Fee
Planet Fitness 7% of Gross Membership Fees
Smart for Life
Advertising Fee
Planet Fitness 9%
Smart for Life
Year Founded
Planet Fitness 1992
Smart for Life 2002
Year Franchised
Planet Fitness 2003
Smart for Life 2004
Term Of Agreement
Planet Fitness 10 years
Smart for Life
Renewal Fee
Planet Fitness
Smart for Life


Business Experience Requirements

Experience
Planet Fitness
Smart for Life

Financing Options

 
Franchise Fees
Planet Fitness No
Smart for Life No
Start-up Costs
Planet Fitness
Smart for Life
Equipment
Planet Fitness}
Smart for Life
Inventory
Planet Fitness
Smart for Life
Receivables
Planet Fitness
Smart for Life
Payroll
Planet Fitness
Smart for Life

Training & Support

Training
Planet Fitness * Available at headquarters: 2 weeks * At franchisee's location: as needed
Smart for Life
Support
Planet Fitness * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Smart for Life
Marketing
Planet Fitness * Co-op advertising * Ad slicks * Regional advertising
Smart for Life
Operations
Planet Fitness * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)
Smart for Life

Expansion Plans

US Expansion
Planet Fitness Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Smart for Life
Canada Expansion
Planet Fitness
Smart for Life 0
International Expansion
Planet Fitness
Smart for Life