Start-Up Costs and Fees |
||
| Planet Fitness | Row House | |
| Investment | 968100 - 4113000 | 257700 - 475800 |
| Franchise Fee | ||
| Royalty Fee | 7% of Gross Membership Fees | 7% |
| Advertising Fee | 9% | 2% |
| Year Founded | 1992 | 2015 |
| Year Franchised | 2003 | 2017 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Planet Fitness | Row House | |
| Experience | ||
Financing Options |
||
| Planet Fitness | Row House | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Planet Fitness | Row House | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | On-The-Job Training: 1 hour Classroom Training: 22 hours Additional Training: Manager training |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | Number of Employees Required to Run: 8 |
Expansion Plans |
||
| Planet Fitness | Row House | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Planet Fitness | |
| Row House | |
| Franchise Fee | |
| Planet Fitness | |
| Row House | |
| Royalty Fee | |
| Planet Fitness | 7% of Gross Membership Fees |
| Row House | 7% |
| Advertising Fee | |
| Planet Fitness | 9% |
| Row House | 2% |
| Year Founded | |
| Planet Fitness | 1992 |
| Row House | 2015 |
| Year Franchised | |
| Planet Fitness | 2003 |
| Row House | 2017 |
| Term Of Agreement | |
| Planet Fitness | 10 years |
| Row House | |
| Renewal Fee | |
| Planet Fitness | |
| Row House | |
Business Experience Requirements |
|
| Experience | |
| Planet Fitness | |
| Row House | |
Financing Options |
|
| Franchise Fees | |
| Planet Fitness | No |
| Row House | No |
| Start-up Costs | |
| Planet Fitness | |
| Row House | |
| Equipment | |
| Planet Fitness} | |
| Row House | |
| Inventory | |
| Planet Fitness | |
| Row House | |
| Receivables | |
| Planet Fitness | |
| Row House | |
| Payroll | |
| Planet Fitness | |
| Row House | |
Training & Support |
|
| Training | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Row House | On-The-Job Training: 1 hour Classroom Training: 22 hours Additional Training: Manager training |
| Support | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Row House | Purchasing Co-ops Newsletter Meetings/Conventions Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Row House | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| Row House | Number of Employees Required to Run: 8 |
Expansion Plans |
|
| US Expansion | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Row House | |
| Canada Expansion | |
| Planet Fitness | |
| Row House | |
| International Expansion | |
| Planet Fitness | |
| Row House | |