Start-Up Costs and Fees |
||
| Planet Fitness | RedLine Athletics | |
| Investment | 968100 - 4113000 | 245733 - 452483 |
| Franchise Fee | ||
| Royalty Fee | 7% of Gross Membership Fees | 7% |
| Advertising Fee | 9% | 1% |
| Year Founded | 1992 | 2013 |
| Year Franchised | 2003 | 2013 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Planet Fitness | RedLine Athletics | |
| Experience | ||
Financing Options |
||
| Planet Fitness | RedLine Athletics | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Planet Fitness | RedLine Athletics | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | On-The-Job Training: 20 hours Classroom Training: 20 hours |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Planet Fitness | RedLine Athletics | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Planet Fitness | |
| RedLine Athletics | |
| Franchise Fee | |
| Planet Fitness | |
| RedLine Athletics | |
| Royalty Fee | |
| Planet Fitness | 7% of Gross Membership Fees |
| RedLine Athletics | 7% |
| Advertising Fee | |
| Planet Fitness | 9% |
| RedLine Athletics | 1% |
| Year Founded | |
| Planet Fitness | 1992 |
| RedLine Athletics | 2013 |
| Year Franchised | |
| Planet Fitness | 2003 |
| RedLine Athletics | 2013 |
| Term Of Agreement | |
| Planet Fitness | 10 years |
| RedLine Athletics | |
| Renewal Fee | |
| Planet Fitness | |
| RedLine Athletics | |
Business Experience Requirements |
|
| Experience | |
| Planet Fitness | |
| RedLine Athletics | |
Financing Options |
|
| Franchise Fees | |
| Planet Fitness | No |
| RedLine Athletics | No |
| Start-up Costs | |
| Planet Fitness | |
| RedLine Athletics | |
| Equipment | |
| Planet Fitness} | |
| RedLine Athletics | |
| Inventory | |
| Planet Fitness | |
| RedLine Athletics | |
| Receivables | |
| Planet Fitness | |
| RedLine Athletics | |
| Payroll | |
| Planet Fitness | |
| RedLine Athletics | |
Training & Support |
|
| Training | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| RedLine Athletics | On-The-Job Training: 20 hours Classroom Training: 20 hours |
| Support | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| RedLine Athletics | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| RedLine Athletics | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| RedLine Athletics | |
Expansion Plans |
|
| US Expansion | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| RedLine Athletics | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Planet Fitness | |
| RedLine Athletics | |
| International Expansion | |
| Planet Fitness | |
| RedLine Athletics | |