Start-Up Costs and Fees |
||
| Planet Fitness | Profile by Sanford | |
| Investment | 968100 - 4113000 | 388500 - 634500 |
| Franchise Fee | ||
| Royalty Fee | 7% of Gross Membership Fees | 5% |
| Advertising Fee | 9% | 2% |
| Year Founded | 1992 | 2012 |
| Year Franchised | 2003 | 2014 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Planet Fitness | Profile by Sanford | |
| Experience | ||
Financing Options |
||
| Planet Fitness | Profile by Sanford | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Planet Fitness | Profile by Sanford | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | On-The-Job Training: 228 hours Classroom Training: 32 hours Additional Training: 15 hours annually |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | Number of Employees Required to Run: 5 |
Expansion Plans |
||
| Planet Fitness | Profile by Sanford | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Planet Fitness | |
| Profile by Sanford | |
| Franchise Fee | |
| Planet Fitness | |
| Profile by Sanford | |
| Royalty Fee | |
| Planet Fitness | 7% of Gross Membership Fees |
| Profile by Sanford | 5% |
| Advertising Fee | |
| Planet Fitness | 9% |
| Profile by Sanford | 2% |
| Year Founded | |
| Planet Fitness | 1992 |
| Profile by Sanford | 2012 |
| Year Franchised | |
| Planet Fitness | 2003 |
| Profile by Sanford | 2014 |
| Term Of Agreement | |
| Planet Fitness | 10 years |
| Profile by Sanford | |
| Renewal Fee | |
| Planet Fitness | |
| Profile by Sanford | |
Business Experience Requirements |
|
| Experience | |
| Planet Fitness | |
| Profile by Sanford | |
Financing Options |
|
| Franchise Fees | |
| Planet Fitness | No |
| Profile by Sanford | No |
| Start-up Costs | |
| Planet Fitness | |
| Profile by Sanford | |
| Equipment | |
| Planet Fitness} | |
| Profile by Sanford | |
| Inventory | |
| Planet Fitness | |
| Profile by Sanford | |
| Receivables | |
| Planet Fitness | |
| Profile by Sanford | |
| Payroll | |
| Planet Fitness | |
| Profile by Sanford | |
Training & Support |
|
| Training | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Profile by Sanford | On-The-Job Training: 228 hours Classroom Training: 32 hours Additional Training: 15 hours annually |
| Support | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Profile by Sanford | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Profile by Sanford | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| Profile by Sanford | Number of Employees Required to Run: 5 |
Expansion Plans |
|
| US Expansion | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Profile by Sanford | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Planet Fitness | |
| Profile by Sanford | Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory |
| International Expansion | |
| Planet Fitness | |
| Profile by Sanford | |