Start-Up Costs and Fees |
||
| Planet Fitness | Medifast | |
| Investment | 968100 - 4113000 | 148000 - 269000 |
| Franchise Fee | ||
| Royalty Fee | 7% of Gross Membership Fees | |
| Advertising Fee | 9% | |
| Year Founded | 1992 | 1980 |
| Year Franchised | 2003 | 2007 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Planet Fitness | Medifast | |
| Experience | ||
Financing Options |
||
| Planet Fitness | Medifast | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Planet Fitness | Medifast | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | Comprehensive Training Programs: Program and product training Operational training Weight-loss consultation and member management training Sales training Continuing education programs |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | Real Estate, Construction and Business Development: Comprehensive Real Estate & Construction Manual Comprehensive Business Start-Up Manual Demographics research and site selection assistance Dedicated center start-up specialists General Operations Support: Program and product support teams Grand opening support Product ordering support Member management |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | Corporate branding corporate website, national TV, and national print Public relations support Best practices support in advertising and marketing, including print, radio, television, and local campaigns Lead management system Interactive content managed website for your local business Local search engine optimization and search engine management Social media resources and applications |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Planet Fitness | Medifast | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Planet Fitness | |
| Medifast | |
| Franchise Fee | |
| Planet Fitness | |
| Medifast | |
| Royalty Fee | |
| Planet Fitness | 7% of Gross Membership Fees |
| Medifast | |
| Advertising Fee | |
| Planet Fitness | 9% |
| Medifast | |
| Year Founded | |
| Planet Fitness | 1992 |
| Medifast | 1980 |
| Year Franchised | |
| Planet Fitness | 2003 |
| Medifast | 2007 |
| Term Of Agreement | |
| Planet Fitness | 10 years |
| Medifast | |
| Renewal Fee | |
| Planet Fitness | |
| Medifast | |
Business Experience Requirements |
|
| Experience | |
| Planet Fitness | |
| Medifast | |
Financing Options |
|
| Franchise Fees | |
| Planet Fitness | No |
| Medifast | No |
| Start-up Costs | |
| Planet Fitness | |
| Medifast | |
| Equipment | |
| Planet Fitness} | |
| Medifast | |
| Inventory | |
| Planet Fitness | |
| Medifast | |
| Receivables | |
| Planet Fitness | |
| Medifast | |
| Payroll | |
| Planet Fitness | |
| Medifast | |
Training & Support |
|
| Training | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Medifast | Comprehensive Training Programs: Program and product training Operational training Weight-loss consultation and member management training Sales training Continuing education programs |
| Support | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Medifast | Real Estate, Construction and Business Development: Comprehensive Real Estate & Construction Manual Comprehensive Business Start-Up Manual Demographics research and site selection assistance Dedicated center start-up specialists General Operations Support: Program and product support teams Grand opening support Product ordering support Member management |
| Marketing | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Medifast | Corporate branding corporate website, national TV, and national print Public relations support Best practices support in advertising and marketing, including print, radio, television, and local campaigns Lead management system Interactive content managed website for your local business Local search engine optimization and search engine management Social media resources and applications |
| Operations | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| Medifast | |
Expansion Plans |
|
| US Expansion | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Medifast | |
| Canada Expansion | |
| Planet Fitness | |
| Medifast | |
| International Expansion | |
| Planet Fitness | |
| Medifast | |