Start-Up Costs and Fees |
||
| Planet Fitness | IM=X Pilates Studio | |
| Investment | 968100 - 4113000 | 66000 - 150000 |
| Franchise Fee | 0 | |
| Royalty Fee | 7% of Gross Membership Fees | Varies |
| Advertising Fee | 9% | |
| Year Founded | 1992 | 1994 |
| Year Franchised | 2003 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Planet Fitness | IM=X Pilates Studio | |
| Experience | Industry experience | |
Financing Options |
||
| Planet Fitness | IM=X Pilates Studio | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Planet Fitness | IM=X Pilates Studio | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | Co-op advertising, Ad slicks, National media |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Planet Fitness | IM=X Pilates Studio | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Planet Fitness | |
| IM=X Pilates Studio | |
| Franchise Fee | |
| Planet Fitness | |
| IM=X Pilates Studio | |
| Royalty Fee | |
| Planet Fitness | 7% of Gross Membership Fees |
| IM=X Pilates Studio | Varies |
| Advertising Fee | |
| Planet Fitness | 9% |
| IM=X Pilates Studio | |
| Year Founded | |
| Planet Fitness | 1992 |
| IM=X Pilates Studio | 1994 |
| Year Franchised | |
| Planet Fitness | 2003 |
| IM=X Pilates Studio | 2003 |
| Term Of Agreement | |
| Planet Fitness | 10 years |
| IM=X Pilates Studio | 10 years |
| Renewal Fee | |
| Planet Fitness | |
| IM=X Pilates Studio | |
Business Experience Requirements |
|
| Experience | |
| Planet Fitness | |
| IM=X Pilates Studio | Industry experience |
Financing Options |
|
| Franchise Fees | |
| Planet Fitness | No |
| IM=X Pilates Studio | No |
| Start-up Costs | |
| Planet Fitness | |
| IM=X Pilates Studio | |
| Equipment | |
| Planet Fitness} | |
| IM=X Pilates Studio | |
| Inventory | |
| Planet Fitness | |
| IM=X Pilates Studio | |
| Receivables | |
| Planet Fitness | |
| IM=X Pilates Studio | |
| Payroll | |
| Planet Fitness | |
| IM=X Pilates Studio | |
Training & Support |
|
| Training | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| IM=X Pilates Studio | |
| Support | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| IM=X Pilates Studio | Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| IM=X Pilates Studio | Co-op advertising, Ad slicks, National media |
| Operations | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| IM=X Pilates Studio | |
Expansion Plans |
|
| US Expansion | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| IM=X Pilates Studio | |
| Canada Expansion | |
| Planet Fitness | |
| IM=X Pilates Studio | |
| International Expansion | |
| Planet Fitness | |
| IM=X Pilates Studio | |