Start-Up Costs and Fees |
||
| Planet Fitness | Fitness Together | |
| Investment | 968100 - 4113000 | 189162 - 328576 |
| Franchise Fee | 0 | |
| Royalty Fee | 7% of Gross Membership Fees | 6% |
| Advertising Fee | 9% | 2% |
| Year Founded | 1992 | 1984 |
| Year Franchised | 2003 | 1996 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Planet Fitness | Fitness Together | |
| Experience | Industry experience | |
Financing Options |
||
| Planet Fitness | Fitness Together | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Planet Fitness | Fitness Together | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | Classroom Training: 40 hours |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | Network Support Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
Expansion Plans |
||
| Planet Fitness | Fitness Together | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Planet Fitness | |
| Fitness Together | |
| Franchise Fee | |
| Planet Fitness | |
| Fitness Together | |
| Royalty Fee | |
| Planet Fitness | 7% of Gross Membership Fees |
| Fitness Together | 6% |
| Advertising Fee | |
| Planet Fitness | 9% |
| Fitness Together | 2% |
| Year Founded | |
| Planet Fitness | 1992 |
| Fitness Together | 1984 |
| Year Franchised | |
| Planet Fitness | 2003 |
| Fitness Together | 1996 |
| Term Of Agreement | |
| Planet Fitness | 10 years |
| Fitness Together | 10 years |
| Renewal Fee | |
| Planet Fitness | |
| Fitness Together | 25% of current franchise fee |
Business Experience Requirements |
|
| Experience | |
| Planet Fitness | |
| Fitness Together | Industry experience |
Financing Options |
|
| Franchise Fees | |
| Planet Fitness | No |
| Fitness Together | No |
| Start-up Costs | |
| Planet Fitness | |
| Fitness Together | |
| Equipment | |
| Planet Fitness} | |
| Fitness Together | |
| Inventory | |
| Planet Fitness | |
| Fitness Together | |
| Receivables | |
| Planet Fitness | |
| Fitness Together | |
| Payroll | |
| Planet Fitness | |
| Fitness Together | |
Training & Support |
|
| Training | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Fitness Together | Classroom Training: 40 hours |
| Support | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Fitness Together | Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Fitness Together | Network Support Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| Fitness Together | International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Fitness Together | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Planet Fitness | |
| Fitness Together | |
| International Expansion | |
| Planet Fitness | |
| Fitness Together | |