Start-Up Costs and Fees |
||
| Planet Fitness | Crunch Fitness | |
| Investment | 968100 - 4113000 | 255500 - 2320500 |
| Franchise Fee | ||
| Royalty Fee | 7% of Gross Membership Fees | 5% |
| Advertising Fee | 9% | 2% |
| Year Founded | 1992 | 1989 |
| Year Franchised | 2003 | 2010 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Planet Fitness | Crunch Fitness | |
| Experience | ||
Financing Options |
||
| Planet Fitness | Crunch Fitness | |
| Franchise Fees | No | Yes |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Planet Fitness | Crunch Fitness | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | On-The-Job Training: 40 hours Classroom Training: 16 hours |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 15 |
Expansion Plans |
||
| Planet Fitness | Crunch Fitness | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Planet Fitness | |
| Crunch Fitness | |
| Franchise Fee | |
| Planet Fitness | |
| Crunch Fitness | |
| Royalty Fee | |
| Planet Fitness | 7% of Gross Membership Fees |
| Crunch Fitness | 5% |
| Advertising Fee | |
| Planet Fitness | 9% |
| Crunch Fitness | 2% |
| Year Founded | |
| Planet Fitness | 1992 |
| Crunch Fitness | 1989 |
| Year Franchised | |
| Planet Fitness | 2003 |
| Crunch Fitness | 2010 |
| Term Of Agreement | |
| Planet Fitness | 10 years |
| Crunch Fitness | 10 years |
| Renewal Fee | |
| Planet Fitness | |
| Crunch Fitness | |
Business Experience Requirements |
|
| Experience | |
| Planet Fitness | |
| Crunch Fitness | |
Financing Options |
|
| Franchise Fees | |
| Planet Fitness | No |
| Crunch Fitness | No |
| Start-up Costs | |
| Planet Fitness | |
| Crunch Fitness | |
| Equipment | |
| Planet Fitness} | |
| Crunch Fitness | |
| Inventory | |
| Planet Fitness | |
| Crunch Fitness | |
| Receivables | |
| Planet Fitness | |
| Crunch Fitness | |
| Payroll | |
| Planet Fitness | |
| Crunch Fitness | |
Training & Support |
|
| Training | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Crunch Fitness | On-The-Job Training: 40 hours Classroom Training: 16 hours |
| Support | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Crunch Fitness | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Crunch Fitness | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| Crunch Fitness | Absentee Ownership Allowed Number of Employees Required to Run: 15 |
Expansion Plans |
|
| US Expansion | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Crunch Fitness | |
| Canada Expansion | |
| Planet Fitness | |
| Crunch Fitness | |
| International Expansion | |
| Planet Fitness | |
| Crunch Fitness | |