Start-Up Costs and Fees |
||
| Planet Fitness | Athletic Nation | |
| Investment | 968100 - 4113000 | 46500 - 56000 |
| Franchise Fee | ||
| Royalty Fee | 7% of Gross Membership Fees | |
| Advertising Fee | 9% | |
| Year Founded | 1992 | 0 |
| Year Franchised | 2003 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Planet Fitness | Athletic Nation | |
| Experience | ||
Financing Options |
||
| Planet Fitness | Athletic Nation | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Planet Fitness | Athletic Nation | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Planet Fitness | Athletic Nation | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Planet Fitness | |
| Athletic Nation | |
| Franchise Fee | |
| Planet Fitness | |
| Athletic Nation | |
| Royalty Fee | |
| Planet Fitness | 7% of Gross Membership Fees |
| Athletic Nation | |
| Advertising Fee | |
| Planet Fitness | 9% |
| Athletic Nation | |
| Year Founded | |
| Planet Fitness | 1992 |
| Athletic Nation | 0 |
| Year Franchised | |
| Planet Fitness | 2003 |
| Athletic Nation | 0 |
| Term Of Agreement | |
| Planet Fitness | 10 years |
| Athletic Nation | |
| Renewal Fee | |
| Planet Fitness | |
| Athletic Nation | |
Business Experience Requirements |
|
| Experience | |
| Planet Fitness | |
| Athletic Nation | |
Financing Options |
|
| Franchise Fees | |
| Planet Fitness | No |
| Athletic Nation | No |
| Start-up Costs | |
| Planet Fitness | |
| Athletic Nation | |
| Equipment | |
| Planet Fitness} | |
| Athletic Nation | |
| Inventory | |
| Planet Fitness | |
| Athletic Nation | |
| Receivables | |
| Planet Fitness | |
| Athletic Nation | |
| Payroll | |
| Planet Fitness | |
| Athletic Nation | |
Training & Support |
|
| Training | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Athletic Nation | |
| Support | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Athletic Nation | |
| Marketing | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Athletic Nation | |
| Operations | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| Athletic Nation | |
Expansion Plans |
|
| US Expansion | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Athletic Nation | |
| Canada Expansion | |
| Planet Fitness | |
| Athletic Nation | 0 |
| International Expansion | |
| Planet Fitness | |
| Athletic Nation | |