Once Upon A Child vs Plato's Closet Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Once Upon A Child vs Plato's Closet including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Once Upon A Child Plato's Closet
Investment 254700 - 396600 251700 - 390700
Franchise Fee 0
Royalty Fee 5% 5%
Advertising Fee $1K/yr. $1K/yr.
Year Founded 1984 1998
Year Franchised 1992 1999
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Once Upon A Child Plato's Closet
Experience General business experience Marketing skills

Financing Options
  Once Upon A Child Plato's Closet
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support
  Once Upon A Child Plato's Closet
Training On-The-Job Training: 24 hours Classroom Training: 55 hours On-The-Job Training: 30 hours Classroom Training: 48 hours
Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Number of Employees Required to Run: 3 - 5 Number of Employees Required to Run: 3 - 5

Expansion Plans
  Once Upon A Child Plato's Closet
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
International Expansion Canada,

Start-Up Costs and Fees Mobile
Investment
Once Upon A Child
Plato's Closet
Franchise Fee
Once Upon A Child
Plato's Closet
Royalty Fee
Once Upon A Child 5%
Plato's Closet 5%
Advertising Fee
Once Upon A Child $1K/yr.
Plato's Closet $1K/yr.
Year Founded
Once Upon A Child 1984
Plato's Closet 1998
Year Franchised
Once Upon A Child 1992
Plato's Closet 1999
Term Of Agreement
Once Upon A Child 10 years
Plato's Closet 10 years
Renewal Fee
Once Upon A Child $5K
Plato's Closet 5000


Business Experience Requirements
Experience
Once Upon A Child General business experience Marketing skills
Plato's Closet

Financing Options
 
Franchise Fees
Once Upon A Child No
Plato's Closet No
Start-up Costs
Once Upon A Child
Plato's Closet
Equipment
Once Upon A Child}
Plato's Closet
Inventory
Once Upon A Child
Plato's Closet
Receivables
Once Upon A Child
Plato's Closet
Payroll
Once Upon A Child
Plato's Closet

Training & Support
Training
Once Upon A Child On-The-Job Training: 24 hours Classroom Training: 55 hours
Plato's Closet On-The-Job Training: 30 hours Classroom Training: 48 hours
Support
Once Upon A Child Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Plato's Closet Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Once Upon A Child Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Plato's Closet Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Once Upon A Child Number of Employees Required to Run: 3 - 5
Plato's Closet Number of Employees Required to Run: 3 - 5

Expansion Plans
US Expansion
Once Upon A Child Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Plato's Closet Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Once Upon A Child Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
Plato's Closet Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
International Expansion
Once Upon A Child Canada,
Plato's Closet