Start-Up Costs and Fees |
||
| NaturaLawn | Border Magic | |
| Investment | 47500 - 112650 | 104330 - 129335 |
| Franchise Fee | 0 | |
| Royalty Fee | 7-9% | $395/mo - $495/mo |
| Advertising Fee | none | included |
| Year Founded | 1987 | 1987 |
| Year Franchised | 1989 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| NaturaLawn | Border Magic | |
| Experience | General business experience Sales and management experience | |
Financing Options |
||
| NaturaLawn | Border Magic | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| NaturaLawn | Border Magic | |
| Training | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location | On-The-Job Training: 25 hours Classroom Training: 15 hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations |
| Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | Ad Templates National Media Regional Advertising Social media SEO Website development |
| Operations | 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) | Franchise can be run from home. 3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 3 Absentee ownership of franchise is allowed. (92% of current franchisees are owner/operators) |
Expansion Plans |
||
| NaturaLawn | Border Magic | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| NaturaLawn | |
| Border Magic | |
| Franchise Fee | |
| NaturaLawn | |
| Border Magic | |
| Royalty Fee | |
| NaturaLawn | 7-9% |
| Border Magic | $395/mo - $495/mo |
| Advertising Fee | |
| NaturaLawn | none |
| Border Magic | included |
| Year Founded | |
| NaturaLawn | 1987 |
| Border Magic | 1987 |
| Year Franchised | |
| NaturaLawn | 1989 |
| Border Magic | 2003 |
| Term Of Agreement | |
| NaturaLawn | 5 years |
| Border Magic | |
| Renewal Fee | |
| NaturaLawn | |
| Border Magic | $2.5K |
Business Experience Requirements |
|
| Experience | |
| NaturaLawn | General business experience Sales and management experience |
| Border Magic | |
Financing Options |
|
| Franchise Fees | |
| NaturaLawn | No |
| Border Magic | No |
| Start-up Costs | |
| NaturaLawn | |
| Border Magic | |
| Equipment | |
| NaturaLawn} | |
| Border Magic | |
| Inventory | |
| NaturaLawn | |
| Border Magic | |
| Receivables | |
| NaturaLawn | |
| Border Magic | |
| Payroll | |
| NaturaLawn | |
| Border Magic | |
Training & Support |
|
| Training | |
| NaturaLawn | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location |
| Border Magic | On-The-Job Training: 25 hours Classroom Training: 15 hours |
| Support | |
| NaturaLawn | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Border Magic | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations |
| Marketing | |
| NaturaLawn | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Border Magic | Ad Templates National Media Regional Advertising Social media SEO Website development |
| Operations | |
| NaturaLawn | 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) |
| Border Magic | Franchise can be run from home. 3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 3 Absentee ownership of franchise is allowed. (92% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| NaturaLawn | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Border Magic | |
| Canada Expansion | |
| NaturaLawn | |
| Border Magic | 0 |
| International Expansion | |
| NaturaLawn | |
| Border Magic | |