My Elder Advocate Is The Only Overarching Elder Advocacy Franchise In The United States My Elder Advocate was founded in 2008 to provide peace of mind to clients and their families. Our commitment to protecting the rights and dignity of elders has earned us a reputation as an uncompromising elder advocate. CEO Jack Halpern founded the business with 41 years of experience in the elder care industry. Joined by his wife and COO, Claudine Halpern they have filled a huge gap in the elder care industry and systematized an approach to tackling elder care rights and issues. If you are passionate about helping families and elders in crisis, and you are looking for a home-based franchise that you can quickly expand, take the next step and learn more about our franchise. If you are ready to learn . . . . we are ready to share everything we know about this expanding industry.