Start-Up Costs and Fees |
||
| Motel 6 | Microtel Inns & Suites | |
| Investment | 206850 - 8823850 | 5709119 - 6799356 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 3.50% | 2% |
| Year Founded | 1962 | 1987 |
| Year Franchised | 1996 | 1988 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Motel 6 | Microtel Inns & Suites | |
| Experience | General business experience | General business experience |
Financing Options |
||
| Motel 6 | Microtel Inns & Suites | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Motel 6 | Microtel Inns & Suites | |
| Training | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention | |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations | 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20 Absentee ownership of franchise is allowed. |
Expansion Plans |
||
| Motel 6 | Microtel Inns & Suites | |
| US Expansion | ||
| Canada Expansion | 0 | |
| International Expansion | Canada, |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Motel 6 | |
| Microtel Inns & Suites | |
| Franchise Fee | |
| Motel 6 | |
| Microtel Inns & Suites | |
| Royalty Fee | |
| Motel 6 | 5% |
| Microtel Inns & Suites | 6% |
| Advertising Fee | |
| Motel 6 | 3.50% |
| Microtel Inns & Suites | 2% |
| Year Founded | |
| Motel 6 | 1962 |
| Microtel Inns & Suites | 1987 |
| Year Franchised | |
| Motel 6 | 1996 |
| Microtel Inns & Suites | 1988 |
| Term Of Agreement | |
| Motel 6 | 10-15 years |
| Microtel Inns & Suites | 20 years |
| Renewal Fee | |
| Motel 6 | 50% of current franchisee fee |
| Microtel Inns & Suites | 50% of current franchise fee |
Business Experience Requirements |
|
| Experience | |
| Motel 6 | General business experience |
| Microtel Inns & Suites | General business experience |
Financing Options |
|
| Franchise Fees | |
| Motel 6 | No |
| Microtel Inns & Suites | No |
| Start-up Costs | |
| Motel 6 | |
| Microtel Inns & Suites | |
| Equipment | |
| Motel 6} | |
| Microtel Inns & Suites | |
| Inventory | |
| Motel 6 | |
| Microtel Inns & Suites | |
| Receivables | |
| Motel 6 | |
| Microtel Inns & Suites | |
| Payroll | |
| Motel 6 | |
| Microtel Inns & Suites | |
Training & Support |
|
| Training | |
| Motel 6 | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention |
| Microtel Inns & Suites | |
| Support | |
| Motel 6 | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Microtel Inns & Suites | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Motel 6 | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
| Microtel Inns & Suites | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations | |
| Motel 6 | 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| Microtel Inns & Suites | 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20 Absentee ownership of franchise is allowed. |
Expansion Plans |
|
| US Expansion | |
| Motel 6 | |
| Microtel Inns & Suites | |
| Canada Expansion | |
| Motel 6 | |
| Microtel Inns & Suites | 0 |
| International Expansion | |
| Motel 6 | Canada, |
| Microtel Inns & Suites | |