Start-Up Costs and Fees |
||
| Motel 6 | Downtowner Inns | |
| Investment | 206850 - 8823850 | 133600 - 2602000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 3% |
| Advertising Fee | 3.50% | 2.50% |
| Year Founded | 1962 | 1982 |
| Year Franchised | 1996 | 1982 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Motel 6 | Downtowner Inns | |
| Experience | General business experience | |
Financing Options |
||
| Motel 6 | Downtowner Inns | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Motel 6 | Downtowner Inns | |
| Training | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention | |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | Hospitality International's Marketing Team works in concert with the Franchise Development Team for the purpose of finding new resources to attract new guests and to retain the current guest base of our franchised locations. In addition, the two teams collaborate to discover creative and cost effective ways to promote Hospitality International's five brands to encourage brand recognition and loyalty. Increasing Reservations is a key component of the Marketing Department's responsibility. Therefore, Corporate Discount Programs, Advertising and E-commerce efforts all combine to support and enhance our Reservation Services. |
| Operations | 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Motel 6 | Downtowner Inns | |
| US Expansion | ||
| Canada Expansion | ||
| International Expansion | Canada, |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Motel 6 | |
| Downtowner Inns | |
| Franchise Fee | |
| Motel 6 | |
| Downtowner Inns | |
| Royalty Fee | |
| Motel 6 | 5% |
| Downtowner Inns | 3% |
| Advertising Fee | |
| Motel 6 | 3.50% |
| Downtowner Inns | 2.50% |
| Year Founded | |
| Motel 6 | 1962 |
| Downtowner Inns | 1982 |
| Year Franchised | |
| Motel 6 | 1996 |
| Downtowner Inns | 1982 |
| Term Of Agreement | |
| Motel 6 | 10-15 years |
| Downtowner Inns | |
| Renewal Fee | |
| Motel 6 | 50% of current franchisee fee |
| Downtowner Inns | |
Business Experience Requirements |
|
| Experience | |
| Motel 6 | General business experience |
| Downtowner Inns | |
Financing Options |
|
| Franchise Fees | |
| Motel 6 | No |
| Downtowner Inns | No |
| Start-up Costs | |
| Motel 6 | |
| Downtowner Inns | |
| Equipment | |
| Motel 6} | |
| Downtowner Inns | |
| Inventory | |
| Motel 6 | |
| Downtowner Inns | |
| Receivables | |
| Motel 6 | |
| Downtowner Inns | |
| Payroll | |
| Motel 6 | |
| Downtowner Inns | |
Training & Support |
|
| Training | |
| Motel 6 | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention |
| Downtowner Inns | |
| Support | |
| Motel 6 | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Downtowner Inns | |
| Marketing | |
| Motel 6 | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
| Downtowner Inns | Hospitality International's Marketing Team works in concert with the Franchise Development Team for the purpose of finding new resources to attract new guests and to retain the current guest base of our franchised locations. In addition, the two teams collaborate to discover creative and cost effective ways to promote Hospitality International's five brands to encourage brand recognition and loyalty. Increasing Reservations is a key component of the Marketing Department's responsibility. Therefore, Corporate Discount Programs, Advertising and E-commerce efforts all combine to support and enhance our Reservation Services. |
| Operations | |
| Motel 6 | 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| Downtowner Inns | |
Expansion Plans |
|
| US Expansion | |
| Motel 6 | |
| Downtowner Inns | |
| Canada Expansion | |
| Motel 6 | |
| Downtowner Inns | |
| International Expansion | |
| Motel 6 | Canada, |
| Downtowner Inns | |