Start-Up Costs and Fees |
||
| Motel 6 | AmericInn | |
| Investment | 206850 - 8823850 | 221286 - 7605378 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 3.50% | 3.25% |
| Year Founded | 1962 | 1980 |
| Year Franchised | 1996 | 1984 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Motel 6 | AmericInn | |
| Experience | General business experience | |
Financing Options |
||
| Motel 6 | AmericInn | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Motel 6 | AmericInn | |
| Training | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention | Ongoing individual management training |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | State of the art Electronic Reservation System and Internet bookings Toll-free 1-800 reservation line Operations consulting Capital improvement reviews Training guides System-wide newsletters Annual workshops |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | AmericInn's marketing programs promote brand awareness and maximize revenue through national brand advertising, Website and Internet advertising, a frequent guest rewards program, media relations services and news releases, and sales assistance programs. Marketing Support Support in finding and choosing your hotel location Hotel design and construction support On-site opening assistance Integrated local, regional, and national marketing services Guest relations assistance National brand advertising (billboards, print, trade shows) Website and internet advertising Travel agent and GDS reservations Frequent guest program Chainwide directory Media relations service Graphic design service |
| Operations | 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Motel 6 | AmericInn | |
| US Expansion | ||
| Canada Expansion | 0 | |
| International Expansion | Canada, |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Motel 6 | |
| AmericInn | |
| Franchise Fee | |
| Motel 6 | |
| AmericInn | |
| Royalty Fee | |
| Motel 6 | 5% |
| AmericInn | 5% |
| Advertising Fee | |
| Motel 6 | 3.50% |
| AmericInn | 3.25% |
| Year Founded | |
| Motel 6 | 1962 |
| AmericInn | 1980 |
| Year Franchised | |
| Motel 6 | 1996 |
| AmericInn | 1984 |
| Term Of Agreement | |
| Motel 6 | 10-15 years |
| AmericInn | |
| Renewal Fee | |
| Motel 6 | 50% of current franchisee fee |
| AmericInn | |
Business Experience Requirements |
|
| Experience | |
| Motel 6 | General business experience |
| AmericInn | |
Financing Options |
|
| Franchise Fees | |
| Motel 6 | No |
| AmericInn | No |
| Start-up Costs | |
| Motel 6 | |
| AmericInn | |
| Equipment | |
| Motel 6} | |
| AmericInn | |
| Inventory | |
| Motel 6 | |
| AmericInn | |
| Receivables | |
| Motel 6 | |
| AmericInn | |
| Payroll | |
| Motel 6 | |
| AmericInn | |
Training & Support |
|
| Training | |
| Motel 6 | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention |
| AmericInn | Ongoing individual management training |
| Support | |
| Motel 6 | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| AmericInn | State of the art Electronic Reservation System and Internet bookings Toll-free 1-800 reservation line Operations consulting Capital improvement reviews Training guides System-wide newsletters Annual workshops |
| Marketing | |
| Motel 6 | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
| AmericInn | AmericInn's marketing programs promote brand awareness and maximize revenue through national brand advertising, Website and Internet advertising, a frequent guest rewards program, media relations services and news releases, and sales assistance programs. Marketing Support Support in finding and choosing your hotel location Hotel design and construction support On-site opening assistance Integrated local, regional, and national marketing services Guest relations assistance National brand advertising (billboards, print, trade shows) Website and internet advertising Travel agent and GDS reservations Frequent guest program Chainwide directory Media relations service Graphic design service |
| Operations | |
| Motel 6 | 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| AmericInn | |
Expansion Plans |
|
| US Expansion | |
| Motel 6 | |
| AmericInn | |
| Canada Expansion | |
| Motel 6 | |
| AmericInn | 0 |
| International Expansion | |
| Motel 6 | Canada, |
| AmericInn | |