Midas vs Honest-1 Auto Care Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Midas vs Honest-1 Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Midas Honest-1 Auto Care
Investment 198650 - 539512 206650 - 659150
Franchise Fee 0
Royalty Fee 10% 6%
Advertising Fee included 1%
Year Founded 1956 2003
Year Franchised 1956 2003
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Midas Honest-1 Auto Care
Experience General business experience Financially capable An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.

Financing Options
  Midas Honest-1 Auto Care
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Midas Honest-1 Auto Care
Training On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op advertising, Ad slicks, National media, Regional advertising Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations 50% of all franchisees own more than one unit Number of employees required to operate - 9 Absentee ownership of franchise is NOT allowed. The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.

Expansion Plans
  Midas Honest-1 Auto Care
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion Canada,

Start-Up Costs and Fees Mobile
Investment
Midas
Honest-1 Auto Care
Franchise Fee
Midas
Honest-1 Auto Care
Royalty Fee
Midas 10%
Honest-1 Auto Care 6%
Advertising Fee
Midas included
Honest-1 Auto Care 1%
Year Founded
Midas 1956
Honest-1 Auto Care 2003
Year Franchised
Midas 1956
Honest-1 Auto Care 2003
Term Of Agreement
Midas 20 years
Honest-1 Auto Care 20
Renewal Fee
Midas 50% of franchise fee
Honest-1 Auto Care 25% of franchise fee at the time of renewal


Business Experience Requirements
Experience
Midas General business experience Financially capable
Honest-1 Auto Care An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.

Financing Options
 
Franchise Fees
Midas No
Honest-1 Auto Care No
Start-up Costs
Midas
Honest-1 Auto Care
Equipment
Midas}
Honest-1 Auto Care
Inventory
Midas
Honest-1 Auto Care
Receivables
Midas
Honest-1 Auto Care
Payroll
Midas
Honest-1 Auto Care

Training & Support
Training
Midas
Honest-1 Auto Care On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training
Support
Midas Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Honest-1 Auto Care There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Midas Co-op advertising, Ad slicks, National media, Regional advertising
Honest-1 Auto Care Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations
Midas 50% of all franchisees own more than one unit Number of employees required to operate - 9 Absentee ownership of franchise is NOT allowed.
Honest-1 Auto Care The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.

Expansion Plans
US Expansion
Midas
Honest-1 Auto Care Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Midas
Honest-1 Auto Care
International Expansion
Midas Canada,
Honest-1 Auto Care