Max & Erma's vs Houlihan's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max & Erma's vs Houlihan's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Max & Erma's Houlihan's
Investment 622500 - 3100000 1600000 - 4300000
Franchise Fee 0
Royalty Fee 4% 4%
Advertising Fee
Year Founded 1972 1972
Year Franchised 1998 1994
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Max & Erma's Houlihan's
Experience Industry experience General business experience Must live in same market being developed

Financing Options

  Max & Erma's Houlihan's
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Max & Erma's Houlihan's
Training
Support Meetings, Field operations/evaluations, Purchasing cooperatives
Marketing Co-op advertising, Ad slicks, Regional advertising
Operations Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 78 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Expansion Plans

  Max & Erma's Houlihan's
US Expansion Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Max & Erma's
Houlihan's
Franchise Fee
Max & Erma's
Houlihan's
Royalty Fee
Max & Erma's 4%
Houlihan's 4%
Advertising Fee
Max & Erma's
Houlihan's
Year Founded
Max & Erma's 1972
Houlihan's 1972
Year Franchised
Max & Erma's 1998
Houlihan's 1994
Term Of Agreement
Max & Erma's
Houlihan's 20 years
Renewal Fee
Max & Erma's
Houlihan's $5K


Business Experience Requirements

Experience
Max & Erma's
Houlihan's Industry experience General business experience Must live in same market being developed

Financing Options

 
Franchise Fees
Max & Erma's No
Houlihan's No
Start-up Costs
Max & Erma's
Houlihan's
Equipment
Max & Erma's}
Houlihan's
Inventory
Max & Erma's
Houlihan's
Receivables
Max & Erma's
Houlihan's
Payroll
Max & Erma's
Houlihan's

Training & Support

Training
Max & Erma's
Houlihan's
Support
Max & Erma's
Houlihan's Meetings, Field operations/evaluations, Purchasing cooperatives
Marketing
Max & Erma's
Houlihan's Co-op advertising, Ad slicks, Regional advertising
Operations
Max & Erma's
Houlihan's Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 78 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Max & Erma's
Houlihan's Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,
Canada Expansion
Max & Erma's 0
Houlihan's
International Expansion
Max & Erma's
Houlihan's