Max & Erma's vs Golden Corral Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max & Erma's vs Golden Corral including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Max & Erma's Golden Corral
Investment 622500 - 3100000 2700795 - 7037915
Franchise Fee 0
Royalty Fee 4% 4%
Advertising Fee 2.40%
Year Founded 1972 1973
Year Franchised 1998 1986
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Max & Erma's Golden Corral
Experience Industry experience (or must have partner with industry experience.)

Financing Options

  Max & Erma's Golden Corral
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Max & Erma's Golden Corral
Training On-The-Job Training: 665 hours Classroom Training: 8.5 hours Additional Training: At company training location
Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations International franchisees required to buy multiple units/master licenses; 80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 100 Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators)

Expansion Plans

  Max & Erma's Golden Corral
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Max & Erma's
Golden Corral
Franchise Fee
Max & Erma's
Golden Corral
Royalty Fee
Max & Erma's 4%
Golden Corral 4%
Advertising Fee
Max & Erma's
Golden Corral 2.40%
Year Founded
Max & Erma's 1972
Golden Corral 1973
Year Franchised
Max & Erma's 1998
Golden Corral 1986
Term Of Agreement
Max & Erma's
Golden Corral 15 years
Renewal Fee
Max & Erma's
Golden Corral 15 years (plus two, 5-year renewal options)


Business Experience Requirements

Experience
Max & Erma's
Golden Corral Industry experience (or must have partner with industry experience.)

Financing Options

 
Franchise Fees
Max & Erma's No
Golden Corral No
Start-up Costs
Max & Erma's
Golden Corral
Equipment
Max & Erma's}
Golden Corral
Inventory
Max & Erma's
Golden Corral
Receivables
Max & Erma's
Golden Corral
Payroll
Max & Erma's
Golden Corral

Training & Support

Training
Max & Erma's
Golden Corral On-The-Job Training: 665 hours Classroom Training: 8.5 hours Additional Training: At company training location
Support
Max & Erma's
Golden Corral Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Max & Erma's
Golden Corral National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Max & Erma's
Golden Corral International franchisees required to buy multiple units/master licenses; 80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 100 Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Max & Erma's
Golden Corral Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Max & Erma's 0
Golden Corral
International Expansion
Max & Erma's
Golden Corral