Maui Wowi Hawaiian Coffees & Smoothies vs Bruster's Real Ice Cream Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Maui Wowi Hawaiian Coffees & Smoothies vs Bruster's Real Ice Cream including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Maui Wowi Hawaiian Coffees & Smoothies Bruster's Real Ice Cream
Investment 31100 - 394000 229200 - 1315000
Franchise Fee 0 0
Royalty Fee 0 5%
Advertising Fee 3%
Year Founded 1983 1989
Year Franchised 1997 1993
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Maui Wowi Hawaiian Coffees & Smoothies Bruster's Real Ice Cream
Experience General business experience Sales/marketing experience preferred *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Maui Wowi Hawaiian Coffees & Smoothies Bruster's Real Ice Cream
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Maui Wowi Hawaiian Coffees & Smoothies Bruster's Real Ice Cream
Training Full & continuous support On-The-Job Training: 68 hours Classroom Training: 12 hours
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op advertising, Ad slicks, National media, Regional advertising Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 3 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

  Maui Wowi Hawaiian Coffees & Smoothies Bruster's Real Ice Cream
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Maui Wowi Hawaiian Coffees & Smoothies
Bruster's Real Ice Cream
Franchise Fee
Maui Wowi Hawaiian Coffees & Smoothies
Bruster's Real Ice Cream
Royalty Fee
Maui Wowi Hawaiian Coffees & Smoothies 0
Bruster's Real Ice Cream 5%
Advertising Fee
Maui Wowi Hawaiian Coffees & Smoothies
Bruster's Real Ice Cream 3%
Year Founded
Maui Wowi Hawaiian Coffees & Smoothies 1983
Bruster's Real Ice Cream 1989
Year Franchised
Maui Wowi Hawaiian Coffees & Smoothies 1997
Bruster's Real Ice Cream 1993
Term Of Agreement
Maui Wowi Hawaiian Coffees & Smoothies 10 years
Bruster's Real Ice Cream 10 years
Renewal Fee
Maui Wowi Hawaiian Coffees & Smoothies $5K
Bruster's Real Ice Cream


Business Experience Requirements

Experience
Maui Wowi Hawaiian Coffees & Smoothies General business experience Sales/marketing experience preferred
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

 
Franchise Fees
Maui Wowi Hawaiian Coffees & Smoothies No
Bruster's Real Ice Cream No
Start-up Costs
Maui Wowi Hawaiian Coffees & Smoothies
Bruster's Real Ice Cream
Equipment
Maui Wowi Hawaiian Coffees & Smoothies}
Bruster's Real Ice Cream
Inventory
Maui Wowi Hawaiian Coffees & Smoothies
Bruster's Real Ice Cream
Receivables
Maui Wowi Hawaiian Coffees & Smoothies
Bruster's Real Ice Cream
Payroll
Maui Wowi Hawaiian Coffees & Smoothies
Bruster's Real Ice Cream

Training & Support

Training
Maui Wowi Hawaiian Coffees & Smoothies Full & continuous support
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Support
Maui Wowi Hawaiian Coffees & Smoothies Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Maui Wowi Hawaiian Coffees & Smoothies Co-op advertising, Ad slicks, National media, Regional advertising
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Maui Wowi Hawaiian Coffees & Smoothies 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 3 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

US Expansion
Maui Wowi Hawaiian Coffees & Smoothies
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
Maui Wowi Hawaiian Coffees & Smoothies
Bruster's Real Ice Cream
International Expansion
Maui Wowi Hawaiian Coffees & Smoothies
Bruster's Real Ice Cream