Start-Up Costs and Fees |
||
| Mark's Pizzeria | Happy's Pizza | |
| Investment | 125000 - 150000 | 336500 - 608000 |
| Franchise Fee | 0 | |
| Royalty Fee | 3% | 1.5K/mo |
| Advertising Fee | Up to 1% | |
| Year Founded | 1982 | 1996 |
| Year Franchised | 1995 | 2007 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Mark's Pizzeria | Happy's Pizza | |
| Experience | ||
Financing Options |
||
| Mark's Pizzeria | Happy's Pizza | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Mark's Pizzeria | Happy's Pizza | |
| Training | As needed | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
| Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
| Operations | Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Mark's Pizzeria | Happy's Pizza | |
| US Expansion | Connecticut, Florida, Georgia, Maryland, North Carolina, New York, Ohio, Pennsylvania, South Carolina, Virginia, Vermont, | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Mark's Pizzeria | |
| Happy's Pizza | |
| Franchise Fee | |
| Mark's Pizzeria | |
| Happy's Pizza | |
| Royalty Fee | |
| Mark's Pizzeria | 3% |
| Happy's Pizza | 1.5K/mo |
| Advertising Fee | |
| Mark's Pizzeria | |
| Happy's Pizza | Up to 1% |
| Year Founded | |
| Mark's Pizzeria | 1982 |
| Happy's Pizza | 1996 |
| Year Franchised | |
| Mark's Pizzeria | 1995 |
| Happy's Pizza | 2007 |
| Term Of Agreement | |
| Mark's Pizzeria | 15 years |
| Happy's Pizza | |
| Renewal Fee | |
| Mark's Pizzeria | 1/3 current franchise fee |
| Happy's Pizza | |
Business Experience Requirements |
|
| Experience | |
| Mark's Pizzeria | |
| Happy's Pizza | |
Financing Options |
|
| Franchise Fees | |
| Mark's Pizzeria | No |
| Happy's Pizza | No |
| Start-up Costs | |
| Mark's Pizzeria | |
| Happy's Pizza | |
| Equipment | |
| Mark's Pizzeria} | |
| Happy's Pizza | |
| Inventory | |
| Mark's Pizzeria | |
| Happy's Pizza | |
| Receivables | |
| Mark's Pizzeria | |
| Happy's Pizza | |
| Payroll | |
| Mark's Pizzeria | |
| Happy's Pizza | |
Training & Support |
|
| Training | |
| Mark's Pizzeria | As needed |
| Happy's Pizza | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
| Support | |
| Mark's Pizzeria | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Happy's Pizza | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
| Marketing | |
| Mark's Pizzeria | Co-op advertising, Ad slicks, Regional advertising |
| Happy's Pizza | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
| Operations | |
| Mark's Pizzeria | Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
| Happy's Pizza | |
Expansion Plans |
|
| US Expansion | |
| Mark's Pizzeria | Connecticut, Florida, Georgia, Maryland, North Carolina, New York, Ohio, Pennsylvania, South Carolina, Virginia, Vermont, |
| Happy's Pizza | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Mark's Pizzeria | |
| Happy's Pizza | Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory |
| International Expansion | |
| Mark's Pizzeria | |
| Happy's Pizza | |