Marble Slab Creamery vs Bruster's Real Ice Cream Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Marble Slab Creamery vs Bruster's Real Ice Cream including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Marble Slab Creamery Bruster's Real Ice Cream
Investment 316085 - 409135 229200 - 1315000
Franchise Fee 0 0
Royalty Fee 6% 5%
Advertising Fee 2% 3%
Year Founded 1983 1989
Year Franchised 1984 1993
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Marble Slab Creamery Bruster's Real Ice Cream
Experience General business experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Marble Slab Creamery Bruster's Real Ice Cream
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Marble Slab Creamery Bruster's Real Ice Cream
Training On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours On-The-Job Training: 68 hours Classroom Training: 12 hours
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

  Marble Slab Creamery Bruster's Real Ice Cream
US Expansion Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming, Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
International Expansion Canada, Middle East, Mexico, Western Europe,

Start-Up Costs and Fees Mobile

Investment
Marble Slab Creamery
Bruster's Real Ice Cream
Franchise Fee
Marble Slab Creamery
Bruster's Real Ice Cream
Royalty Fee
Marble Slab Creamery 6%
Bruster's Real Ice Cream 5%
Advertising Fee
Marble Slab Creamery 2%
Bruster's Real Ice Cream 3%
Year Founded
Marble Slab Creamery 1983
Bruster's Real Ice Cream 1989
Year Franchised
Marble Slab Creamery 1984
Bruster's Real Ice Cream 1993
Term Of Agreement
Marble Slab Creamery 10 years
Bruster's Real Ice Cream 10 years
Renewal Fee
Marble Slab Creamery 20% of current fee
Bruster's Real Ice Cream


Business Experience Requirements

Experience
Marble Slab Creamery General business experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

 
Franchise Fees
Marble Slab Creamery No
Bruster's Real Ice Cream No
Start-up Costs
Marble Slab Creamery
Bruster's Real Ice Cream
Equipment
Marble Slab Creamery}
Bruster's Real Ice Cream
Inventory
Marble Slab Creamery
Bruster's Real Ice Cream
Receivables
Marble Slab Creamery
Bruster's Real Ice Cream
Payroll
Marble Slab Creamery
Bruster's Real Ice Cream

Training & Support

Training
Marble Slab Creamery On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Support
Marble Slab Creamery Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Marble Slab Creamery Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Marble Slab Creamery 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

US Expansion
Marble Slab Creamery Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming,
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
Marble Slab Creamery
Bruster's Real Ice Cream
International Expansion
Marble Slab Creamery Canada, Middle East, Mexico, Western Europe,
Bruster's Real Ice Cream