Start-Up Costs and Fees |
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| Mainstream Boutique | Whimsy | |
| Investment | 160800 - 306350 | 75000 - 180000 |
| Franchise Fee | ||
| Royalty Fee | 7.50% | 6% |
| Advertising Fee | 0.50% | N/A |
| Year Founded | 1991 | 2003 |
| Year Franchised | 1998 | 2008 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
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| Mainstream Boutique | Whimsy | |
| Experience | ||
Financing Options |
||
| Mainstream Boutique | Whimsy | |
| Franchise Fees | ||
| Start-up Costs | ||
| Equipment | ||
| Inventory | ||
| Receivables | ||
| Payroll | ||
Training & Support |
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| Mainstream Boutique | Whimsy | |
| Training | Initial training course at our corporate office in Apple Valley, Minnesota. The course includes classroom instruction and on-the-job training to learn basic operating skills, such as booking and conducting shows, inventory purchase and control, merchandising, customer service, customer relations, basic computer set-up and operations, selling and marketing techniques, financial reporting and much, much more. On-The-Job Training: 50+ hours Classroom Training: 26+ hours Additional Training: Ongoing training as needed | We provide you an initial training program that covers material aspects of the operation of the franchised business. The topics covered are listed in the chart below. This training is offered on an as needed basis at our headquarters in Salt Lake City, Utah, or another location we designate. You must designate a manger for the franchised business and he or she must satisfactorily complete the initial training approximately 8 weeks before the opening of the franchised business. One assistant of your choosing may also attend at your option. |
| Support | You'll receive a copy of the Confidential Operations Manual that covers policies and procedures involved in running your business. You'll also receive periodic visits from a Mainstream Boutique representative who will provide experienced guidance along the way. And, of course, we are only a phone call away to answer your day-to-day questions. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | |
| Operations | Absentee Ownership Allowed | |
Expansion Plans |
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| Mainstream Boutique | Whimsy | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Mainstream Boutique | |
| Whimsy | |
| Franchise Fee | |
| Mainstream Boutique | |
| Whimsy | |
| Royalty Fee | |
| Mainstream Boutique | 7.50% |
| Whimsy | 6% |
| Advertising Fee | |
| Mainstream Boutique | 0.50% |
| Whimsy | N/A |
| Year Founded | |
| Mainstream Boutique | 1991 |
| Whimsy | 2003 |
| Year Franchised | |
| Mainstream Boutique | 1998 |
| Whimsy | 2008 |
| Term Of Agreement | |
| Mainstream Boutique | |
| Whimsy | 10 years |
| Renewal Fee | |
| Mainstream Boutique | |
| Whimsy | 20% of current franchise fee |
Business Experience Requirements |
|
| Experience | |
| Mainstream Boutique | |
| Whimsy | |
Financing Options |
|
| Franchise Fees | |
| Mainstream Boutique | |
| Whimsy | |
| Start-up Costs | |
| Mainstream Boutique | |
| Whimsy | |
| Equipment | |
| Mainstream Boutique} | |
| Whimsy | |
| Inventory | |
| Mainstream Boutique | |
| Whimsy | |
| Receivables | |
| Mainstream Boutique | |
| Whimsy | |
| Payroll | |
| Mainstream Boutique | |
| Whimsy | |
Training & Support |
|
| Training | |
| Mainstream Boutique | Initial training course at our corporate office in Apple Valley, Minnesota. The course includes classroom instruction and on-the-job training to learn basic operating skills, such as booking and conducting shows, inventory purchase and control, merchandising, customer service, customer relations, basic computer set-up and operations, selling and marketing techniques, financial reporting and much, much more. On-The-Job Training: 50+ hours Classroom Training: 26+ hours Additional Training: Ongoing training as needed |
| Whimsy | We provide you an initial training program that covers material aspects of the operation of the franchised business. The topics covered are listed in the chart below. This training is offered on an as needed basis at our headquarters in Salt Lake City, Utah, or another location we designate. You must designate a manger for the franchised business and he or she must satisfactorily complete the initial training approximately 8 weeks before the opening of the franchised business. One assistant of your choosing may also attend at your option. |
| Support | |
| Mainstream Boutique | You'll receive a copy of the Confidential Operations Manual that covers policies and procedures involved in running your business. You'll also receive periodic visits from a Mainstream Boutique representative who will provide experienced guidance along the way. And, of course, we are only a phone call away to answer your day-to-day questions. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Whimsy | |
| Marketing | |
| Mainstream Boutique | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Whimsy | |
| Operations | |
| Mainstream Boutique | Absentee Ownership Allowed |
| Whimsy | |
Expansion Plans |
|
| US Expansion | |
| Mainstream Boutique | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Whimsy | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Mainstream Boutique | |
| Whimsy | |
| International Expansion | |
| Mainstream Boutique | |
| Whimsy | |