Made in the Shade Blinds & More launched its debut in January 2004, by Founder and CEO, Cathy Morse, a 25+ year veteran in the home interiors industry. Her vision was to build a trusted brand through an international team of window covering industry professionalswho carried the same passion - a commitment to excellenceby adding beauty, function, style and value to every home and business. Headquartered in San Antonio, Texas, Made in the Shade has since expanded its locations throughout the US and Canada, emerging as a leader in the custom window coverings industry.Our business model is designed with our complimentary, in-home consultation in mind. We ll sit down for a few minutes to talk about what you re interested in seeing, and then bring in the samples so that you can make an informed decision. No matter your product choice, our first goal is to make certain that you are completely comfortable - and educated - with your window covering choices. What sets us apart is that every one of our highly trained, local franchisees are committed to offering you the perfect solution for your windows. We are proud to stand by our five-point value system, part of our commitment to offer genuine value with every single product we sell: Quality: Every single product we sell is made of top-quality materials by the best and most experienced window covering companies in the world. We sell the best because they make the best.Customization: Just because every window needs to be covered doesn t mean you should do what everyone else does. Make each window yours - dare to be different. We make it easy!Service: We back up every sale with service. Our goal is to provide stellar care after the sale because every client is a story, and we want your story to be as amazing as your window coverings.Warranty: Everything we sell is covered by our manufacturers generous warranties. Most of our products carry a limited lifetime warranty. So, not only will we back up our own sales with service down the road, we also work with our trusted vendor partners who back up everything they manufacture. This is peace of mind like no other.Price: We all know that price doesn t always equal value, but when we back it up with the best products and the best warranties in the business, we re offering great value at a great price. Guaranteed.Veteran Incentives $2,000 off franchise fee#229 in Franchise 500 for 2020.#146 in Franchise 500 for 2021.