Lentz U.S.A. Service Centers vs Honest-1 Auto Care Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Lentz U.S.A. Service Centers vs Honest-1 Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Lentz U.S.A. Service Centers Honest-1 Auto Care
Investment 114000 - 130000 206650 - 659150
Franchise Fee 0
Royalty Fee to 7% 6%
Advertising Fee 1%
Year Founded 1983 2003
Year Franchised 1989 2003
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Lentz U.S.A. Service Centers Honest-1 Auto Care
Experience Marketing skills An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.

Financing Options

  Lentz U.S.A. Service Centers Honest-1 Auto Care
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Lentz U.S.A. Service Centers Honest-1 Auto Care
Training On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training
Support Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Ad slicks Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.

Expansion Plans

  Lentz U.S.A. Service Centers Honest-1 Auto Care
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Lentz U.S.A. Service Centers
Honest-1 Auto Care
Franchise Fee
Lentz U.S.A. Service Centers
Honest-1 Auto Care
Royalty Fee
Lentz U.S.A. Service Centers to 7%
Honest-1 Auto Care 6%
Advertising Fee
Lentz U.S.A. Service Centers
Honest-1 Auto Care 1%
Year Founded
Lentz U.S.A. Service Centers 1983
Honest-1 Auto Care 2003
Year Franchised
Lentz U.S.A. Service Centers 1989
Honest-1 Auto Care 2003
Term Of Agreement
Lentz U.S.A. Service Centers 10 years
Honest-1 Auto Care 20
Renewal Fee
Lentz U.S.A. Service Centers 25% of original fee
Honest-1 Auto Care 25% of franchise fee at the time of renewal


Business Experience Requirements

Experience
Lentz U.S.A. Service Centers Marketing skills
Honest-1 Auto Care An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.

Financing Options

 
Franchise Fees
Lentz U.S.A. Service Centers No
Honest-1 Auto Care No
Start-up Costs
Lentz U.S.A. Service Centers
Honest-1 Auto Care
Equipment
Lentz U.S.A. Service Centers}
Honest-1 Auto Care
Inventory
Lentz U.S.A. Service Centers
Honest-1 Auto Care
Receivables
Lentz U.S.A. Service Centers
Honest-1 Auto Care
Payroll
Lentz U.S.A. Service Centers
Honest-1 Auto Care

Training & Support

Training
Lentz U.S.A. Service Centers
Honest-1 Auto Care On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training
Support
Lentz U.S.A. Service Centers Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Honest-1 Auto Care There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Lentz U.S.A. Service Centers Ad slicks
Honest-1 Auto Care Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations
Lentz U.S.A. Service Centers 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Honest-1 Auto Care The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.

Expansion Plans

US Expansion
Lentz U.S.A. Service Centers
Honest-1 Auto Care Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Lentz U.S.A. Service Centers
Honest-1 Auto Care
International Expansion
Lentz U.S.A. Service Centers
Honest-1 Auto Care