Krispy Kreme vs WOOPS! Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Krispy Kreme vs WOOPS! including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Krispy Kreme WOOPS!
Investment 200500 - 4115000 58875 - 390675
Franchise Fee
Royalty Fee 4.50% 4%
Advertising Fee 1.50%
Year Founded 1937 2012
Year Franchised 0 2015
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Krispy Kreme WOOPS!
Experience *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community.

Financing Options

  Krispy Kreme WOOPS!
 
Franchise Fees
Start-up Costs
Equipment Yes
Inventory
Receivables
Payroll

Training & Support

  Krispy Kreme WOOPS!
Training *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) On-The-Job Training: 240 hours
Support *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing Ad Templates Social media SEO Website development Email marketing Loyalty program/app
Operations

Expansion Plans

  Krispy Kreme WOOPS!
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Krispy Kreme
WOOPS!
Franchise Fee
Krispy Kreme
WOOPS!
Royalty Fee
Krispy Kreme 4.50%
WOOPS! 4%
Advertising Fee
Krispy Kreme 1.50%
WOOPS!
Year Founded
Krispy Kreme 1937
WOOPS! 2012
Year Franchised
Krispy Kreme 0
WOOPS! 2015
Term Of Agreement
Krispy Kreme
WOOPS!
Renewal Fee
Krispy Kreme
WOOPS!


Business Experience Requirements

Experience
Krispy Kreme *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million.
WOOPS! While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community.

Financing Options

 
Franchise Fees
Krispy Kreme
WOOPS!
Start-up Costs
Krispy Kreme
WOOPS!
Equipment
Krispy Kreme}
WOOPS!
Inventory
Krispy Kreme
WOOPS!
Receivables
Krispy Kreme
WOOPS!
Payroll
Krispy Kreme
WOOPS!

Training & Support

Training
Krispy Kreme *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week)
WOOPS! On-The-Job Training: 240 hours
Support
Krispy Kreme *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program
WOOPS! Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing
Krispy Kreme
WOOPS! Ad Templates Social media SEO Website development Email marketing Loyalty program/app
Operations
Krispy Kreme
WOOPS!

Expansion Plans

US Expansion
Krispy Kreme
WOOPS! Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Krispy Kreme
WOOPS!
International Expansion
Krispy Kreme
WOOPS!