Start-Up Costs and Fees |
||
| Krispy Kreme | Insomnia Cookies | |
| Investment | 200500 - 4115000 | 65600 - 111400 |
| Franchise Fee | ||
| Royalty Fee | 4.50% | 6% |
| Advertising Fee | 1.50% | |
| Year Founded | 1937 | 2002 |
| Year Franchised | 0 | 2006 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Krispy Kreme | Insomnia Cookies | |
| Experience | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. | |
Financing Options |
||
| Krispy Kreme | Insomnia Cookies | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Krispy Kreme | Insomnia Cookies | |
| Training | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) | |
| Support | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program | |
| Marketing | ||
| Operations | ||
Expansion Plans |
||
| Krispy Kreme | Insomnia Cookies | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Krispy Kreme | |
| Insomnia Cookies | |
| Franchise Fee | |
| Krispy Kreme | |
| Insomnia Cookies | |
| Royalty Fee | |
| Krispy Kreme | 4.50% |
| Insomnia Cookies | 6% |
| Advertising Fee | |
| Krispy Kreme | 1.50% |
| Insomnia Cookies | |
| Year Founded | |
| Krispy Kreme | 1937 |
| Insomnia Cookies | 2002 |
| Year Franchised | |
| Krispy Kreme | 0 |
| Insomnia Cookies | 2006 |
| Term Of Agreement | |
| Krispy Kreme | |
| Insomnia Cookies | |
| Renewal Fee | |
| Krispy Kreme | |
| Insomnia Cookies | |
Business Experience Requirements |
|
| Experience | |
| Krispy Kreme | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. |
| Insomnia Cookies | |
Financing Options |
|
| Franchise Fees | |
| Krispy Kreme | |
| Insomnia Cookies | |
| Start-up Costs | |
| Krispy Kreme | |
| Insomnia Cookies | |
| Equipment | |
| Krispy Kreme} | |
| Insomnia Cookies | |
| Inventory | |
| Krispy Kreme | |
| Insomnia Cookies | |
| Receivables | |
| Krispy Kreme | |
| Insomnia Cookies | |
| Payroll | |
| Krispy Kreme | |
| Insomnia Cookies | |
Training & Support |
|
| Training | |
| Krispy Kreme | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) |
| Insomnia Cookies | |
| Support | |
| Krispy Kreme | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program |
| Insomnia Cookies | |
| Marketing | |
| Krispy Kreme | |
| Insomnia Cookies | |
| Operations | |
| Krispy Kreme | |
| Insomnia Cookies | |
Expansion Plans |
|
| US Expansion | |
| Krispy Kreme | |
| Insomnia Cookies | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Krispy Kreme | |
| Insomnia Cookies | |
| International Expansion | |
| Krispy Kreme | |
| Insomnia Cookies | |