KnowFat! vs Alamo Drafthouse Cinemas Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of KnowFat! vs Alamo Drafthouse Cinemas including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  KnowFat! Alamo Drafthouse Cinemas
Investment 488500 - 647000 1250000 - 2000000
Franchise Fee
Royalty Fee 5% 5%
Advertising Fee 1.5- 2.5% 0.80%
Year Founded 0 1997
Year Franchised 0 2003
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  KnowFat! Alamo Drafthouse Cinemas
Experience

Financing Options

  KnowFat! Alamo Drafthouse Cinemas
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  KnowFat! Alamo Drafthouse Cinemas
Training KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store. Austin, TX Four weeks On-site Two weeks
Support
Marketing KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data. Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media
Operations Average Number of Employees: 7 Full-time, 60 Part-time

Expansion Plans

  KnowFat! Alamo Drafthouse Cinemas
US Expansion California, District of Columbia, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
KnowFat!
Alamo Drafthouse Cinemas
Franchise Fee
KnowFat!
Alamo Drafthouse Cinemas
Royalty Fee
KnowFat! 5%
Alamo Drafthouse Cinemas 5%
Advertising Fee
KnowFat! 1.5- 2.5%
Alamo Drafthouse Cinemas 0.80%
Year Founded
KnowFat! 0
Alamo Drafthouse Cinemas 1997
Year Franchised
KnowFat! 0
Alamo Drafthouse Cinemas 2003
Term Of Agreement
KnowFat!
Alamo Drafthouse Cinemas 10 years +10
Renewal Fee
KnowFat!
Alamo Drafthouse Cinemas


Business Experience Requirements

Experience
KnowFat!
Alamo Drafthouse Cinemas

Financing Options

 
Franchise Fees
KnowFat!
Alamo Drafthouse Cinemas
Start-up Costs
KnowFat!
Alamo Drafthouse Cinemas
Equipment
KnowFat!}
Alamo Drafthouse Cinemas
Inventory
KnowFat!
Alamo Drafthouse Cinemas
Receivables
KnowFat!
Alamo Drafthouse Cinemas
Payroll
KnowFat!
Alamo Drafthouse Cinemas

Training & Support

Training
KnowFat! KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store.
Alamo Drafthouse Cinemas Austin, TX Four weeks On-site Two weeks
Support
KnowFat!
Alamo Drafthouse Cinemas
Marketing
KnowFat! KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data.
Alamo Drafthouse Cinemas Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media
Operations
KnowFat!
Alamo Drafthouse Cinemas Average Number of Employees: 7 Full-time, 60 Part-time

Expansion Plans

US Expansion
KnowFat!
Alamo Drafthouse Cinemas California, District of Columbia, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin
Canada Expansion
KnowFat!
Alamo Drafthouse Cinemas
International Expansion
KnowFat!
Alamo Drafthouse Cinemas