Start-Up Costs and Fees |
||
| Insomnia Cookies | COBS Bread | |
| Investment | 65600 - 111400 | 400000 - 750000 |
| Franchise Fee | ||
| Royalty Fee | 6% | 7% |
| Advertising Fee | 3% | |
| Year Founded | 2002 | 2003 |
| Year Franchised | 2006 | 2006 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Insomnia Cookies | COBS Bread | |
| Experience | ||
Financing Options |
||
| Insomnia Cookies | COBS Bread | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Insomnia Cookies | COBS Bread | |
| Training | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. | |
| Support | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. | |
| Marketing | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. | |
| Operations | ||
Expansion Plans |
||
| Insomnia Cookies | COBS Bread | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Insomnia Cookies | |
| COBS Bread | |
| Franchise Fee | |
| Insomnia Cookies | |
| COBS Bread | |
| Royalty Fee | |
| Insomnia Cookies | 6% |
| COBS Bread | 7% |
| Advertising Fee | |
| Insomnia Cookies | |
| COBS Bread | 3% |
| Year Founded | |
| Insomnia Cookies | 2002 |
| COBS Bread | 2003 |
| Year Franchised | |
| Insomnia Cookies | 2006 |
| COBS Bread | 2006 |
| Term Of Agreement | |
| Insomnia Cookies | |
| COBS Bread | 10 years |
| Renewal Fee | |
| Insomnia Cookies | |
| COBS Bread | |
Business Experience Requirements |
|
| Experience | |
| Insomnia Cookies | |
| COBS Bread | |
Financing Options |
|
| Franchise Fees | |
| Insomnia Cookies | No |
| COBS Bread | No |
| Start-up Costs | |
| Insomnia Cookies | |
| COBS Bread | |
| Equipment | |
| Insomnia Cookies} | |
| COBS Bread | |
| Inventory | |
| Insomnia Cookies | |
| COBS Bread | |
| Receivables | |
| Insomnia Cookies | |
| COBS Bread | |
| Payroll | |
| Insomnia Cookies | |
| COBS Bread | |
Training & Support |
|
| Training | |
| Insomnia Cookies | |
| COBS Bread | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. |
| Support | |
| Insomnia Cookies | |
| COBS Bread | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. |
| Marketing | |
| Insomnia Cookies | |
| COBS Bread | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. |
| Operations | |
| Insomnia Cookies | |
| COBS Bread | |
Expansion Plans |
|
| US Expansion | |
| Insomnia Cookies | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| COBS Bread | |
| Canada Expansion | |
| Insomnia Cookies | |
| COBS Bread | |
| International Expansion | |
| Insomnia Cookies | |
| COBS Bread | |