IM=X Pilates Studio vs Planet Fitness Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of IM=X Pilates Studio vs Planet Fitness including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  IM=X Pilates Studio Planet Fitness
Investment 66000 - 150000 968100 - 4113000
Franchise Fee 0
Royalty Fee Varies 7% of Gross Membership Fees
Advertising Fee 9%
Year Founded 1994 1992
Year Franchised 2003 2003
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  IM=X Pilates Studio Planet Fitness
Experience Industry experience

Financing Options

  IM=X Pilates Studio Planet Fitness
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  IM=X Pilates Studio Planet Fitness
Training * Available at headquarters: 2 weeks * At franchisee's location: as needed
Support Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Marketing Co-op advertising, Ad slicks, National media * Co-op advertising * Ad slicks * Regional advertising
Operations * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Expansion Plans

  IM=X Pilates Studio Planet Fitness
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
IM=X Pilates Studio
Planet Fitness
Franchise Fee
IM=X Pilates Studio
Planet Fitness
Royalty Fee
IM=X Pilates Studio Varies
Planet Fitness 7% of Gross Membership Fees
Advertising Fee
IM=X Pilates Studio
Planet Fitness 9%
Year Founded
IM=X Pilates Studio 1994
Planet Fitness 1992
Year Franchised
IM=X Pilates Studio 2003
Planet Fitness 2003
Term Of Agreement
IM=X Pilates Studio 10 years
Planet Fitness 10 years
Renewal Fee
IM=X Pilates Studio
Planet Fitness


Business Experience Requirements

Experience
IM=X Pilates Studio Industry experience
Planet Fitness

Financing Options

 
Franchise Fees
IM=X Pilates Studio No
Planet Fitness No
Start-up Costs
IM=X Pilates Studio
Planet Fitness
Equipment
IM=X Pilates Studio}
Planet Fitness
Inventory
IM=X Pilates Studio
Planet Fitness
Receivables
IM=X Pilates Studio
Planet Fitness
Payroll
IM=X Pilates Studio
Planet Fitness

Training & Support

Training
IM=X Pilates Studio
Planet Fitness * Available at headquarters: 2 weeks * At franchisee's location: as needed
Support
IM=X Pilates Studio Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives
Planet Fitness * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Marketing
IM=X Pilates Studio Co-op advertising, Ad slicks, National media
Planet Fitness * Co-op advertising * Ad slicks * Regional advertising
Operations
IM=X Pilates Studio
Planet Fitness * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Expansion Plans

US Expansion
IM=X Pilates Studio
Planet Fitness Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
IM=X Pilates Studio
Planet Fitness
International Expansion
IM=X Pilates Studio
Planet Fitness