Honest-1 Auto Care vs Dominion Auto Centers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Honest-1 Auto Care vs Dominion Auto Centers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Honest-1 Auto Care Dominion Auto Centers
Investment 206650 - 659150 50000 - 50000
Franchise Fee
Royalty Fee 6% 8%
Advertising Fee 1% $100 per vehicle sold, 2% of service revenue
Year Founded 2003 2012
Year Franchised 2003 2012
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Honest-1 Auto Care Dominion Auto Centers
Experience An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. Needs to have some background in either auto repair or auto sales.

Financing Options

  Honest-1 Auto Care Dominion Auto Centers
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Honest-1 Auto Care Dominion Auto Centers
Training On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training Upfront training program, 24/7 online training and operating procedure archive access, social media marketing, event management, lead generation programs, supplier management/development programs, etc, etc.
Support There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.

Expansion Plans

  Honest-1 Auto Care Dominion Auto Centers
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion Alberta, British Columbia, Manitoba, Ontario, Quebec, Saskatchewan
International Expansion

Start-Up Costs and Fees Mobile

Investment
Honest-1 Auto Care
Dominion Auto Centers
Franchise Fee
Honest-1 Auto Care
Dominion Auto Centers
Royalty Fee
Honest-1 Auto Care 6%
Dominion Auto Centers 8%
Advertising Fee
Honest-1 Auto Care 1%
Dominion Auto Centers $100 per vehicle sold, 2% of service revenue
Year Founded
Honest-1 Auto Care 2003
Dominion Auto Centers 2012
Year Franchised
Honest-1 Auto Care 2003
Dominion Auto Centers 2012
Term Of Agreement
Honest-1 Auto Care 20
Dominion Auto Centers
Renewal Fee
Honest-1 Auto Care 25% of franchise fee at the time of renewal
Dominion Auto Centers


Business Experience Requirements

Experience
Honest-1 Auto Care An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.
Dominion Auto Centers Needs to have some background in either auto repair or auto sales.

Financing Options

 
Franchise Fees
Honest-1 Auto Care
Dominion Auto Centers
Start-up Costs
Honest-1 Auto Care
Dominion Auto Centers
Equipment
Honest-1 Auto Care}
Dominion Auto Centers
Inventory
Honest-1 Auto Care
Dominion Auto Centers
Receivables
Honest-1 Auto Care
Dominion Auto Centers
Payroll
Honest-1 Auto Care
Dominion Auto Centers

Training & Support

Training
Honest-1 Auto Care On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training
Dominion Auto Centers Upfront training program, 24/7 online training and operating procedure archive access, social media marketing, event management, lead generation programs, supplier management/development programs, etc, etc.
Support
Honest-1 Auto Care There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Dominion Auto Centers
Marketing
Honest-1 Auto Care Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Dominion Auto Centers
Operations
Honest-1 Auto Care The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.
Dominion Auto Centers

Expansion Plans

US Expansion
Honest-1 Auto Care Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Dominion Auto Centers
Canada Expansion
Honest-1 Auto Care
Dominion Auto Centers Alberta, British Columbia, Manitoba, Ontario, Quebec, Saskatchewan
International Expansion
Honest-1 Auto Care
Dominion Auto Centers