Start-Up Costs and Fees |
||
| Gourmet Gringos | Desert Moon-Fresh Mexican Grille | |
| Investment | 0 - 0 | 264500 - 454000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | |
| Advertising Fee | ||
| Year Founded | 2012 | 1992 |
| Year Franchised | 2014 | 1999 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Gourmet Gringos | Desert Moon-Fresh Mexican Grille | |
| Experience | Industry experience | |
Financing Options |
||
| Gourmet Gringos | Desert Moon-Fresh Mexican Grille | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Gourmet Gringos | Desert Moon-Fresh Mexican Grille | |
| Training | All franchisee operators and staff will undergo hands-on training, cooking classes at our corporate training facility as well as at one of our corporate locations. We offer an intensive training program teaching the skills necessary to become a successful franchise operator. | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Marketing Training, Promotions and Merchandising Assistance: Tailored to your specific location. Development and execution of an opening Advertising Strategy. Experiential Marketing Campaigns Based on your local restaurant market. Creating Product Awareness by utilizing our highly-recognizable food truck to interact with surrounding businesses and neighbourhoods to distribute food samples, menus and location information to potential customers to drive immediate sales. | Co-op advertising, Ad slicks, Regional advertising |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Gourmet Gringos | Desert Moon-Fresh Mexican Grille | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | Ontario | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | |
| Franchise Fee | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | |
| Royalty Fee | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Advertising Fee | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | |
| Year Founded | |
| Gourmet Gringos | 2012 |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Year Franchised | |
| Gourmet Gringos | 2014 |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Term Of Agreement | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Renewal Fee | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | |
Business Experience Requirements |
|
| Experience | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
Financing Options |
|
| Franchise Fees | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | |
| Start-up Costs | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | |
| Equipment | |
| Gourmet Gringos} | |
| Desert Moon-Fresh Mexican Grille | |
| Inventory | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | |
| Receivables | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | |
| Payroll | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | |
Training & Support |
|
| Training | |
| Gourmet Gringos | All franchisee operators and staff will undergo hands-on training, cooking classes at our corporate training facility as well as at one of our corporate locations. We offer an intensive training program teaching the skills necessary to become a successful franchise operator. |
| Desert Moon-Fresh Mexican Grille | |
| Support | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Gourmet Gringos | Marketing Training, Promotions and Merchandising Assistance: Tailored to your specific location. Development and execution of an opening Advertising Strategy. Experiential Marketing Campaigns Based on your local restaurant market. Creating Product Awareness by utilizing our highly-recognizable food truck to interact with surrounding businesses and neighbourhoods to distribute food samples, menus and location information to potential customers to drive immediate sales. |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Operations | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | |
| Gourmet Gringos | Ontario |
| Desert Moon-Fresh Mexican Grille | |
| International Expansion | |
| Gourmet Gringos | |
| Desert Moon-Fresh Mexican Grille | |