Gift Card trading business is a very exciting business in a very rapidly growing market. It does not target a particular demographic; it targets everyone at any age. Your customers are kids, teenagers, adults, men, women and even the elderly. Gift cards are the most popular form of gift giving today. In fact, according to the National Retail Federation, seventy-seven percent of holiday shoppers in 2010 purchased at least one gift card to give as a present to their loved ones. However according to consumer experts, receiving a card to a store you have no interest in is actually the number one complaint about gift cards. Gift Card Monkey provides an opportunity for people of all ages who have received gift cards that they don't need, or people that have gift cards with partially used balances to exchange their gift cards for cash or other gift cards of their choice. Did you know? The total volume of gift cards purchased in 2008 was close to $91 billion. It is estimated that the percentage of unused gift cards is currently 10% of all gift cards purchased and this percentage is growing every year. If you're ready to become your own boss at a very low start-up cost and run your own business in one of the most unique, exciting and fastest growing fields in the industry, then gift card monkey is the answer for you. For just a small investment, you can become a part of an extremely unique franchise program that offers you the guidance, training, marketing, brand and technology you need to achieve and surpass your business and personal goals.