Start-Up Costs and Fees |
||
| Ellipse Fitness | Planet Fitness | |
| Investment | 80000 - 120000 | 968100 - 4113000 |
| Franchise Fee | ||
| Royalty Fee | 5% | 7% of Gross Membership Fees |
| Advertising Fee | 9% | |
| Year Founded | 2002 | 1992 |
| Year Franchised | 2006 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Ellipse Fitness | Planet Fitness | |
| Experience | ||
Financing Options |
||
| Ellipse Fitness | Planet Fitness | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Ellipse Fitness | Planet Fitness | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Ellipse Fitness | Planet Fitness | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Ellipse Fitness | |
| Planet Fitness | |
| Franchise Fee | |
| Ellipse Fitness | |
| Planet Fitness | |
| Royalty Fee | |
| Ellipse Fitness | 5% |
| Planet Fitness | 7% of Gross Membership Fees |
| Advertising Fee | |
| Ellipse Fitness | |
| Planet Fitness | 9% |
| Year Founded | |
| Ellipse Fitness | 2002 |
| Planet Fitness | 1992 |
| Year Franchised | |
| Ellipse Fitness | 2006 |
| Planet Fitness | 2003 |
| Term Of Agreement | |
| Ellipse Fitness | |
| Planet Fitness | 10 years |
| Renewal Fee | |
| Ellipse Fitness | |
| Planet Fitness | |
Business Experience Requirements |
|
| Experience | |
| Ellipse Fitness | |
| Planet Fitness | |
Financing Options |
|
| Franchise Fees | |
| Ellipse Fitness | |
| Planet Fitness | |
| Start-up Costs | |
| Ellipse Fitness | |
| Planet Fitness | |
| Equipment | |
| Ellipse Fitness} | |
| Planet Fitness | |
| Inventory | |
| Ellipse Fitness | |
| Planet Fitness | |
| Receivables | |
| Ellipse Fitness | |
| Planet Fitness | |
| Payroll | |
| Ellipse Fitness | |
| Planet Fitness | |
Training & Support |
|
| Training | |
| Ellipse Fitness | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | |
| Ellipse Fitness | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | |
| Ellipse Fitness | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | |
| Ellipse Fitness | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Ellipse Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Ellipse Fitness | |
| Planet Fitness | |
| International Expansion | |
| Ellipse Fitness | |
| Planet Fitness | |