El Chico Cafe vs Desert Moon-Fresh Mexican Grille Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of El Chico Cafe vs Desert Moon-Fresh Mexican Grille including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  El Chico Cafe Desert Moon-Fresh Mexican Grille
Investment 1550000 - 2530000 264500 - 454000
Franchise Fee 0
Royalty Fee 5% 5%
Advertising Fee
Year Founded 1940 1992
Year Franchised 1969 1999
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  El Chico Cafe Desert Moon-Fresh Mexican Grille
Experience Industry experience

Financing Options
  El Chico Cafe Desert Moon-Fresh Mexican Grille
 
Franchise Fees No
Start-up Costs Yes
Equipment Yes
Inventory No
Receivables No
Payroll No

Training & Support
  El Chico Cafe Desert Moon-Fresh Mexican Grille
Training
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing Co-op advertising, Ad slicks, Regional advertising
Operations 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Expansion Plans
  El Chico Cafe Desert Moon-Fresh Mexican Grille
US Expansion Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile
Investment
El Chico Cafe
Desert Moon-Fresh Mexican Grille
Franchise Fee
El Chico Cafe
Desert Moon-Fresh Mexican Grille
Royalty Fee
El Chico Cafe 5%
Desert Moon-Fresh Mexican Grille 5%
Advertising Fee
El Chico Cafe
Desert Moon-Fresh Mexican Grille
Year Founded
El Chico Cafe 1940
Desert Moon-Fresh Mexican Grille 1992
Year Franchised
El Chico Cafe 1969
Desert Moon-Fresh Mexican Grille 1999
Term Of Agreement
El Chico Cafe
Desert Moon-Fresh Mexican Grille 15 years
Renewal Fee
El Chico Cafe
Desert Moon-Fresh Mexican Grille


Business Experience Requirements
Experience
El Chico Cafe
Desert Moon-Fresh Mexican Grille Industry experience

Financing Options
 
Franchise Fees
El Chico Cafe
Desert Moon-Fresh Mexican Grille
Start-up Costs
El Chico Cafe
Desert Moon-Fresh Mexican Grille
Equipment
El Chico Cafe}
Desert Moon-Fresh Mexican Grille
Inventory
El Chico Cafe
Desert Moon-Fresh Mexican Grille
Receivables
El Chico Cafe
Desert Moon-Fresh Mexican Grille
Payroll
El Chico Cafe
Desert Moon-Fresh Mexican Grille

Training & Support
Training
El Chico Cafe
Desert Moon-Fresh Mexican Grille
Support
El Chico Cafe
Desert Moon-Fresh Mexican Grille Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing
El Chico Cafe
Desert Moon-Fresh Mexican Grille Co-op advertising, Ad slicks, Regional advertising
Operations
El Chico Cafe
Desert Moon-Fresh Mexican Grille 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Expansion Plans
US Expansion
El Chico Cafe
Desert Moon-Fresh Mexican Grille Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,
Canada Expansion
El Chico Cafe 0
Desert Moon-Fresh Mexican Grille
International Expansion
El Chico Cafe
Desert Moon-Fresh Mexican Grille