Chattanooga, Tennessee-based Educational Outfitters was founded by Jamey and Brian Elrod in 1998 to make school uniform shopping more convenient for parents. The company sells tops, bottoms, jackets and accessories for public and private elementary, junior high and high school students.Educational Outfitters is the first franchise opportunity that offers retail stores-selling school uniforms and dress code apparel. Our customers are parents of students enrolled in Kindergarten through 12th grade at private, parochial, Christian and public schools. This is a huge and growing market. Not only are enrollments at private secular and religious schools growing, but also an increasing number of public schools are turning to uniforms and dress codes as a means of improving scholastic achievement, conduct, safety and self-esteem. We are committed to our customers and our franchise owners, and this culminates in our stated two-fold company purpose: "To seek, serve, and honor God as a business, and to have a multiplying impact on the lives our business touches." For our customers, we work to provide superior products, service, value, and convenience. For our franchise system, we deploy our proven concept, systems, and best efforts to help our owners succeed in their local markets.