Eat the Frog Fitness vs Planet Fitness Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Eat the Frog Fitness vs Planet Fitness including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Eat the Frog Fitness Planet Fitness
Investment 522000 - 706500 968100 - 4113000
Franchise Fee
Royalty Fee 7% 7% of Gross Membership Fees
Advertising Fee 1% 9%
Year Founded 2015 1992
Year Franchised 2016 2003
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Eat the Frog Fitness Planet Fitness
Experience

Financing Options
  Eat the Frog Fitness Planet Fitness
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Eat the Frog Fitness Planet Fitness
Training On-The-Job Training: 68 hours Classroom Training: 20 hours Additional Training: As needed * Available at headquarters: 2 weeks * At franchisee's location: as needed
Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app * Co-op advertising * Ad slicks * Regional advertising
Operations Number of Employees Required to Run: 6 * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Expansion Plans
  Eat the Frog Fitness Planet Fitness
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
International Expansion

Start-Up Costs and Fees Mobile
Investment
Eat the Frog Fitness
Planet Fitness
Franchise Fee
Eat the Frog Fitness
Planet Fitness
Royalty Fee
Eat the Frog Fitness 7%
Planet Fitness 7% of Gross Membership Fees
Advertising Fee
Eat the Frog Fitness 1%
Planet Fitness 9%
Year Founded
Eat the Frog Fitness 2015
Planet Fitness 1992
Year Franchised
Eat the Frog Fitness 2016
Planet Fitness 2003
Term Of Agreement
Eat the Frog Fitness
Planet Fitness 10 years
Renewal Fee
Eat the Frog Fitness
Planet Fitness


Business Experience Requirements
Experience
Eat the Frog Fitness
Planet Fitness

Financing Options
 
Franchise Fees
Eat the Frog Fitness
Planet Fitness
Start-up Costs
Eat the Frog Fitness
Planet Fitness
Equipment
Eat the Frog Fitness}
Planet Fitness
Inventory
Eat the Frog Fitness
Planet Fitness
Receivables
Eat the Frog Fitness
Planet Fitness
Payroll
Eat the Frog Fitness
Planet Fitness

Training & Support
Training
Eat the Frog Fitness On-The-Job Training: 68 hours Classroom Training: 20 hours Additional Training: As needed
Planet Fitness * Available at headquarters: 2 weeks * At franchisee's location: as needed
Support
Eat the Frog Fitness Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Planet Fitness * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Marketing
Eat the Frog Fitness Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Planet Fitness * Co-op advertising * Ad slicks * Regional advertising
Operations
Eat the Frog Fitness Number of Employees Required to Run: 6
Planet Fitness * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Expansion Plans
US Expansion
Eat the Frog Fitness Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Planet Fitness Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Eat the Frog Fitness Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
Planet Fitness
International Expansion
Eat the Frog Fitness
Planet Fitness