Dick's Wings vs El Pollo Loco Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Dick's Wings vs El Pollo Loco including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Dick's Wings El Pollo Loco
Investment 229500 - 772500 900000 - 1755000
Franchise Fee
Royalty Fee 2%-3%-4%
Advertising Fee
Year Founded 0 1975
Year Franchised 0 1980
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Dick's Wings El Pollo Loco
Experience We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

Financing Options
  Dick's Wings El Pollo Loco
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Dick's Wings El Pollo Loco
Training * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Operations Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans
  Dick's Wings El Pollo Loco
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming Arizona, California, Nevada, Texas,
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile
Investment
Dick's Wings
El Pollo Loco
Franchise Fee
Dick's Wings
El Pollo Loco
Royalty Fee
Dick's Wings
El Pollo Loco 2%-3%-4%
Advertising Fee
Dick's Wings
El Pollo Loco
Year Founded
Dick's Wings 0
El Pollo Loco 1975
Year Franchised
Dick's Wings 0
El Pollo Loco 1980
Term Of Agreement
Dick's Wings
El Pollo Loco 20 years
Renewal Fee
Dick's Wings
El Pollo Loco


Business Experience Requirements
Experience
Dick's Wings
El Pollo Loco We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

Financing Options
 
Franchise Fees
Dick's Wings
El Pollo Loco
Start-up Costs
Dick's Wings
El Pollo Loco
Equipment
Dick's Wings}
El Pollo Loco
Inventory
Dick's Wings
El Pollo Loco
Receivables
Dick's Wings
El Pollo Loco
Payroll
Dick's Wings
El Pollo Loco

Training & Support
Training
Dick's Wings
El Pollo Loco * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Support
Dick's Wings
El Pollo Loco Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing
Dick's Wings
El Pollo Loco Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Operations
Dick's Wings
El Pollo Loco Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans
US Expansion
Dick's Wings Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
El Pollo Loco Arizona, California, Nevada, Texas,
Canada Expansion
Dick's Wings
El Pollo Loco 0
International Expansion
Dick's Wings
El Pollo Loco