Start-Up Costs and Fees |
||
| Diamond Dave's Mexican Restaurants | California Tortilla | |
| Investment | 189000 - 325000 | 378400 - 697000 |
| Franchise Fee | ||
| Royalty Fee | 4% | 5% |
| Advertising Fee | .5% local +2% Nat'l | |
| Year Founded | 1979 | 1995 |
| Year Franchised | 1980 | 1995 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Diamond Dave's Mexican Restaurants | California Tortilla | |
| Experience | General business experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. |
Financing Options |
||
| Diamond Dave's Mexican Restaurants | California Tortilla | |
| Franchise Fees | Yes | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | Yes | |
| Receivables | Yes | |
| Payroll | Yes | |
Training & Support |
||
| Diamond Dave's Mexican Restaurants | California Tortilla | |
| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | |
| Support | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad slicks | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 15 |
Expansion Plans |
||
| Diamond Dave's Mexican Restaurants | California Tortilla | |
| US Expansion | Mid West, | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Diamond Dave's Mexican Restaurants | |
| California Tortilla | |
| Franchise Fee | |
| Diamond Dave's Mexican Restaurants | |
| California Tortilla | |
| Royalty Fee | |
| Diamond Dave's Mexican Restaurants | 4% |
| California Tortilla | 5% |
| Advertising Fee | |
| Diamond Dave's Mexican Restaurants | |
| California Tortilla | .5% local +2% Nat'l |
| Year Founded | |
| Diamond Dave's Mexican Restaurants | 1979 |
| California Tortilla | 1995 |
| Year Franchised | |
| Diamond Dave's Mexican Restaurants | 1980 |
| California Tortilla | 1995 |
| Term Of Agreement | |
| Diamond Dave's Mexican Restaurants | 10 years+ |
| California Tortilla | 10 years |
| Renewal Fee | |
| Diamond Dave's Mexican Restaurants | |
| California Tortilla | |
Business Experience Requirements |
|
| Experience | |
| Diamond Dave's Mexican Restaurants | General business experience |
| California Tortilla | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. |
Financing Options |
|
| Franchise Fees | |
| Diamond Dave's Mexican Restaurants | Yes |
| California Tortilla | Yes |
| Start-up Costs | |
| Diamond Dave's Mexican Restaurants | |
| California Tortilla | |
| Equipment | |
| Diamond Dave's Mexican Restaurants} | |
| California Tortilla | |
| Inventory | |
| Diamond Dave's Mexican Restaurants | |
| California Tortilla | |
| Receivables | |
| Diamond Dave's Mexican Restaurants | |
| California Tortilla | |
| Payroll | |
| Diamond Dave's Mexican Restaurants | |
| California Tortilla | |
Training & Support |
|
| Training | |
| Diamond Dave's Mexican Restaurants | |
| California Tortilla | On-The-Job Training: 200 hours Classroom Training: 10 hours |
| Support | |
| Diamond Dave's Mexican Restaurants | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| California Tortilla | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| Diamond Dave's Mexican Restaurants | Ad slicks |
| California Tortilla | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Diamond Dave's Mexican Restaurants | 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| California Tortilla | Absentee Ownership Allowed Number of Employees Required to Run: 15 |
Expansion Plans |
|
| US Expansion | |
| Diamond Dave's Mexican Restaurants | Mid West, |
| California Tortilla | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Diamond Dave's Mexican Restaurants | 0 |
| California Tortilla | |
| International Expansion | |
| Diamond Dave's Mexican Restaurants | |
| California Tortilla | |