Start-Up Costs and Fees |
||
| Destination Athlete | Max Muscle | |
| Investment | 28300 - 93610 | 114600 - 281300 |
| Franchise Fee | 0 | |
| Royalty Fee | 5%-8% | 3% |
| Advertising Fee | 2% | |
| Year Founded | 2008 | 1988 |
| Year Franchised | 2008 | 2001 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Destination Athlete | Max Muscle | |
| Experience | General business experience Marketing skills | |
Financing Options |
||
| Destination Athlete | Max Muscle | |
| Franchise Fees | Yes | No |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Destination Athlete | Max Muscle | |
| Training | On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls | |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations | Number of Employees Required to Run: 1 - 3 | 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 5 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
||
| Destination Athlete | Max Muscle | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Vermont, West Virginia, Wyoming, |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Destination Athlete | |
| Max Muscle | |
| Franchise Fee | |
| Destination Athlete | |
| Max Muscle | |
| Royalty Fee | |
| Destination Athlete | 5%-8% |
| Max Muscle | 3% |
| Advertising Fee | |
| Destination Athlete | 2% |
| Max Muscle | |
| Year Founded | |
| Destination Athlete | 2008 |
| Max Muscle | 1988 |
| Year Franchised | |
| Destination Athlete | 2008 |
| Max Muscle | 2001 |
| Term Of Agreement | |
| Destination Athlete | |
| Max Muscle | 5 years |
| Renewal Fee | |
| Destination Athlete | |
| Max Muscle | $1.5K |
Business Experience Requirements |
|
| Experience | |
| Destination Athlete | |
| Max Muscle | General business experience Marketing skills |
Financing Options |
|
| Franchise Fees | |
| Destination Athlete | Yes |
| Max Muscle | Yes |
| Start-up Costs | |
| Destination Athlete | |
| Max Muscle | |
| Equipment | |
| Destination Athlete} | |
| Max Muscle | |
| Inventory | |
| Destination Athlete | |
| Max Muscle | |
| Receivables | |
| Destination Athlete | |
| Max Muscle | |
| Payroll | |
| Destination Athlete | |
| Max Muscle | |
Training & Support |
|
| Training | |
| Destination Athlete | On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls |
| Max Muscle | |
| Support | |
| Destination Athlete | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Max Muscle | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Destination Athlete | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Max Muscle | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations | |
| Destination Athlete | Number of Employees Required to Run: 1 - 3 |
| Max Muscle | 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 5 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Destination Athlete | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Max Muscle | Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Vermont, West Virginia, Wyoming, |
| Canada Expansion | |
| Destination Athlete | |
| Max Muscle | |
| International Expansion | |
| Destination Athlete | |
| Max Muscle | |