Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Pure Taqueria | |
| Investment | 264500 - 454000 | 954000 - 2381000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5%-6% |
| Advertising Fee | 1% | |
| Year Founded | 1992 | 0 |
| Year Franchised | 1999 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Pure Taqueria | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Pure Taqueria | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Pure Taqueria | |
| Training | Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria brand. . One week of on-site training of your personnel from our qualified support staff. | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Comprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria service mark. . Intranet. . On-going support. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Pure Taqueria | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Pure Taqueria | 5%-6% |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | 1% |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Pure Taqueria | 0 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Pure Taqueria | 0 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Pure Taqueria | |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Pure Taqueria | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Pure Taqueria | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Pure Taqueria | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria brand. . One week of on-site training of your personnel from our qualified support staff. |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Pure Taqueria | Comprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria service mark. . Intranet. . On-going support. |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Pure Taqueria | |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Pure Taqueria | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Pure Taqueria | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Pure Taqueria | |