Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Cocina Mexican Grill | |
| Investment | 264500 - 454000 | 191600 - 239400 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 3% | |
| Year Founded | 1992 | 2003 |
| Year Franchised | 1999 | 2008 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Cocina Mexican Grill | |
| Experience | Industry experience | |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Cocina Mexican Grill | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Cocina Mexican Grill | |
| Training | Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee s chosen Restaurant location. | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Cocina Mexican Grill | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Cocina Mexican Grill | 5% |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | 3% |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Cocina Mexican Grill | 2003 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Cocina Mexican Grill | 2008 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Cocina Mexican Grill | |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Cocina Mexican Grill | |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Cocina Mexican Grill | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Cocina Mexican Grill | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee s chosen Restaurant location. |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Cocina Mexican Grill | |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Cocina Mexican Grill | |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Cocina Mexican Grill | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Cocina Mexican Grill | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Cocina Mexican Grill | |