Start-Up Costs and Fees |
||
| Desert Moon-Fresh Mexican Grille | Baja Fresh Mexican Grill | |
| Investment | 264500 - 454000 | 224450 - 993040 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 3% | |
| Year Founded | 1992 | 0 |
| Year Franchised | 1999 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Desert Moon-Fresh Mexican Grille | Baja Fresh Mexican Grill | |
| Experience | Industry experience | *$200,000 liquid cash per restaurant, $500,000 net worth per restaurant *Restaurant experience or an operating partner with at least 10% ownership, who has restaurant experience |
Financing Options |
||
| Desert Moon-Fresh Mexican Grille | Baja Fresh Mexican Grill | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Desert Moon-Fresh Mexican Grille | Baja Fresh Mexican Grill | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Desert Moon-Fresh Mexican Grille | Baja Fresh Mexican Grill | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | |
| Franchise Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | |
| Royalty Fee | |
| Desert Moon-Fresh Mexican Grille | 5% |
| Baja Fresh Mexican Grill | 5% |
| Advertising Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | 3% |
| Year Founded | |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Baja Fresh Mexican Grill | 0 |
| Year Franchised | |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Baja Fresh Mexican Grill | 0 |
| Term Of Agreement | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Baja Fresh Mexican Grill | 10 Years |
| Renewal Fee | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | |
Business Experience Requirements |
|
| Experience | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
| Baja Fresh Mexican Grill | *$200,000 liquid cash per restaurant, $500,000 net worth per restaurant *Restaurant experience or an operating partner with at least 10% ownership, who has restaurant experience |
Financing Options |
|
| Franchise Fees | |
| Desert Moon-Fresh Mexican Grille | No |
| Baja Fresh Mexican Grill | No |
| Start-up Costs | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | |
| Equipment | |
| Desert Moon-Fresh Mexican Grille} | |
| Baja Fresh Mexican Grill | |
| Inventory | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | |
| Receivables | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | |
| Payroll | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | |
Training & Support |
|
| Training | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | |
| Support | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Baja Fresh Mexican Grill | |
| Marketing | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Baja Fresh Mexican Grill | |
| Operations | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Baja Fresh Mexican Grill | |
Expansion Plans |
|
| US Expansion | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Baja Fresh Mexican Grill | |
| Canada Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | 0 |
| International Expansion | |
| Desert Moon-Fresh Mexican Grille | |
| Baja Fresh Mexican Grill | |