Denny's vs Indigo Joe's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Denny's vs Indigo Joe's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Denny's Indigo Joe's
Investment 305000 - 2404695 1200000 - 1300000
Franchise Fee 0 0
Royalty Fee 4.5%-7% 5%
Advertising Fee 3%-3.5% 1.50%
Year Founded 1953 1994
Year Franchised 1984 2002
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Denny's Indigo Joe's
Experience Industry experience General business experience Operations experience

Financing Options

  Denny's Indigo Joe's
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Denny's Indigo Joe's
Training On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants Prior to the opening of the store, it is essential to successfully complete Indigo Joe's intensive 6-week franchise training program. This program will educate the franchise owner in all aspects of restaurant operations as well as provide him or her with all the necessary tools. Topics that will be covered include customer service, preparation of Indigo Joe's menu items, quality and food portion control, beverage and inventory management, cost control, employee hiring and scheduling, store safety guidelines, management tools and systems, turnover reduction and budgeting and forecasting. Store Opening training is provided for 7 days prior to the opening date and until 7 days after. This training is a more "hands on" approach to managing and successfully running an Indigo Joe's restaurant.
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Indigo Joe's provides on-going operational support through their field service representatives
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app Co-op advertising, Ad slicks, Regional advertising
Operations 44% of all franchisees own more than one unit Number of employees needed to run franchised unit: 80 Absentee Ownership Allowed International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans

  Denny's Indigo Joe's
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe

Start-Up Costs and Fees Mobile

Investment
Denny's
Indigo Joe's
Franchise Fee
Denny's
Indigo Joe's
Royalty Fee
Denny's 4.5%-7%
Indigo Joe's 5%
Advertising Fee
Denny's 3%-3.5%
Indigo Joe's 1.50%
Year Founded
Denny's 1953
Indigo Joe's 1994
Year Franchised
Denny's 1984
Indigo Joe's 2002
Term Of Agreement
Denny's 20 years
Indigo Joe's 10 years +10
Renewal Fee
Denny's $10K for 10 years
Indigo Joe's $10K


Business Experience Requirements

Experience
Denny's Industry experience General business experience Operations experience
Indigo Joe's

Financing Options

 
Franchise Fees
Denny's No
Indigo Joe's No
Start-up Costs
Denny's
Indigo Joe's
Equipment
Denny's}
Indigo Joe's
Inventory
Denny's
Indigo Joe's
Receivables
Denny's
Indigo Joe's
Payroll
Denny's
Indigo Joe's

Training & Support

Training
Denny's On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants
Indigo Joe's Prior to the opening of the store, it is essential to successfully complete Indigo Joe's intensive 6-week franchise training program. This program will educate the franchise owner in all aspects of restaurant operations as well as provide him or her with all the necessary tools. Topics that will be covered include customer service, preparation of Indigo Joe's menu items, quality and food portion control, beverage and inventory management, cost control, employee hiring and scheduling, store safety guidelines, management tools and systems, turnover reduction and budgeting and forecasting. Store Opening training is provided for 7 days prior to the opening date and until 7 days after. This training is a more "hands on" approach to managing and successfully running an Indigo Joe's restaurant.
Support
Denny's Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Indigo Joe's Indigo Joe's provides on-going operational support through their field service representatives
Marketing
Denny's Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app
Indigo Joe's Co-op advertising, Ad slicks, Regional advertising
Operations
Denny's 44% of all franchisees own more than one unit Number of employees needed to run franchised unit: 80 Absentee Ownership Allowed
Indigo Joe's International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Denny's Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Indigo Joe's
Canada Expansion
Denny's
Indigo Joe's
International Expansion
Denny's Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe
Indigo Joe's