Start-Up Costs and Fees |
||
| Crunch Fitness | Planet Fitness | |
| Investment | 255500 - 2320500 | 968100 - 4113000 |
| Franchise Fee | ||
| Royalty Fee | 5% | 7% of Gross Membership Fees |
| Advertising Fee | 2% | 9% |
| Year Founded | 1989 | 1992 |
| Year Franchised | 2010 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Crunch Fitness | Planet Fitness | |
| Experience | ||
Financing Options |
||
| Crunch Fitness | Planet Fitness | |
| Franchise Fees | Yes | No |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Crunch Fitness | Planet Fitness | |
| Training | On-The-Job Training: 40 hours Classroom Training: 16 hours | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
||
| Crunch Fitness | Planet Fitness | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Crunch Fitness | |
| Planet Fitness | |
| Franchise Fee | |
| Crunch Fitness | |
| Planet Fitness | |
| Royalty Fee | |
| Crunch Fitness | 5% |
| Planet Fitness | 7% of Gross Membership Fees |
| Advertising Fee | |
| Crunch Fitness | 2% |
| Planet Fitness | 9% |
| Year Founded | |
| Crunch Fitness | 1989 |
| Planet Fitness | 1992 |
| Year Franchised | |
| Crunch Fitness | 2010 |
| Planet Fitness | 2003 |
| Term Of Agreement | |
| Crunch Fitness | 10 years |
| Planet Fitness | 10 years |
| Renewal Fee | |
| Crunch Fitness | |
| Planet Fitness | |
Business Experience Requirements |
|
| Experience | |
| Crunch Fitness | |
| Planet Fitness | |
Financing Options |
|
| Franchise Fees | |
| Crunch Fitness | Yes |
| Planet Fitness | Yes |
| Start-up Costs | |
| Crunch Fitness | |
| Planet Fitness | |
| Equipment | |
| Crunch Fitness} | |
| Planet Fitness | |
| Inventory | |
| Crunch Fitness | |
| Planet Fitness | |
| Receivables | |
| Crunch Fitness | |
| Planet Fitness | |
| Payroll | |
| Crunch Fitness | |
| Planet Fitness | |
Training & Support |
|
| Training | |
| Crunch Fitness | On-The-Job Training: 40 hours Classroom Training: 16 hours |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | |
| Crunch Fitness | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | |
| Crunch Fitness | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | |
| Crunch Fitness | Absentee Ownership Allowed Number of Employees Required to Run: 15 |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Crunch Fitness | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Crunch Fitness | |
| Planet Fitness | |
| International Expansion | |
| Crunch Fitness | |
| Planet Fitness | |