Start-Up Costs and Fees |
||
| Cocina Mexican Grill | Desert Moon-Fresh Mexican Grille | |
| Investment | 191600 - 239400 | 264500 - 454000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 3% | |
| Year Founded | 2003 | 1992 |
| Year Franchised | 2008 | 1999 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Cocina Mexican Grill | Desert Moon-Fresh Mexican Grille | |
| Experience | Industry experience | |
Financing Options |
||
| Cocina Mexican Grill | Desert Moon-Fresh Mexican Grille | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Cocina Mexican Grill | Desert Moon-Fresh Mexican Grille | |
| Training | Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee s chosen Restaurant location. | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Cocina Mexican Grill | Desert Moon-Fresh Mexican Grille | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Franchise Fee | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Royalty Fee | |
| Cocina Mexican Grill | 5% |
| Desert Moon-Fresh Mexican Grille | 5% |
| Advertising Fee | |
| Cocina Mexican Grill | 3% |
| Desert Moon-Fresh Mexican Grille | |
| Year Founded | |
| Cocina Mexican Grill | 2003 |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Year Franchised | |
| Cocina Mexican Grill | 2008 |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Term Of Agreement | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Renewal Fee | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
Business Experience Requirements |
|
| Experience | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
Financing Options |
|
| Franchise Fees | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Start-up Costs | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Equipment | |
| Cocina Mexican Grill} | |
| Desert Moon-Fresh Mexican Grille | |
| Inventory | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Receivables | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| Payroll | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
Training & Support |
|
| Training | |
| Cocina Mexican Grill | Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee s chosen Restaurant location. |
| Desert Moon-Fresh Mexican Grille | |
| Support | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Operations | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |
| International Expansion | |
| Cocina Mexican Grill | |
| Desert Moon-Fresh Mexican Grille | |