Cocina Mexican Grill vs California Tortilla Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Cocina Mexican Grill vs California Tortilla including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Cocina Mexican Grill California Tortilla
Investment 191600 - 239400 378400 - 697000
Franchise Fee
Royalty Fee 5% 5%
Advertising Fee 3% .5% local +2% Nat'l
Year Founded 2003 1995
Year Franchised 2008 1995
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Cocina Mexican Grill California Tortilla
Experience * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System.

Financing Options
  Cocina Mexican Grill California Tortilla
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support
  Cocina Mexican Grill California Tortilla
Training Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee s chosen Restaurant location. On-The-Job Training: 200 hours Classroom Training: 10 hours
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15

Expansion Plans
  Cocina Mexican Grill California Tortilla
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile
Investment
Cocina Mexican Grill
California Tortilla
Franchise Fee
Cocina Mexican Grill
California Tortilla
Royalty Fee
Cocina Mexican Grill 5%
California Tortilla 5%
Advertising Fee
Cocina Mexican Grill 3%
California Tortilla .5% local +2% Nat'l
Year Founded
Cocina Mexican Grill 2003
California Tortilla 1995
Year Franchised
Cocina Mexican Grill 2008
California Tortilla 1995
Term Of Agreement
Cocina Mexican Grill
California Tortilla 10 years
Renewal Fee
Cocina Mexican Grill
California Tortilla


Business Experience Requirements
Experience
Cocina Mexican Grill
California Tortilla * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System.

Financing Options
 
Franchise Fees
Cocina Mexican Grill
California Tortilla
Start-up Costs
Cocina Mexican Grill
California Tortilla
Equipment
Cocina Mexican Grill}
California Tortilla
Inventory
Cocina Mexican Grill
California Tortilla
Receivables
Cocina Mexican Grill
California Tortilla
Payroll
Cocina Mexican Grill
California Tortilla

Training & Support
Training
Cocina Mexican Grill Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee s chosen Restaurant location.
California Tortilla On-The-Job Training: 200 hours Classroom Training: 10 hours
Support
Cocina Mexican Grill
California Tortilla Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Cocina Mexican Grill
California Tortilla Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Cocina Mexican Grill
California Tortilla Absentee Ownership Allowed Number of Employees Required to Run: 15

Expansion Plans
US Expansion
Cocina Mexican Grill
California Tortilla Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Cocina Mexican Grill
California Tortilla
International Expansion
Cocina Mexican Grill
California Tortilla