Start-Up Costs and Fees |
||
| California Tortilla | Desert Moon-Fresh Mexican Grille | |
| Investment | 378400 - 697000 | 264500 - 454000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | .5% local +2% Nat'l | |
| Year Founded | 1995 | 1992 |
| Year Franchised | 1995 | 1999 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| California Tortilla | Desert Moon-Fresh Mexican Grille | |
| Experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. | Industry experience |
Financing Options |
||
| California Tortilla | Desert Moon-Fresh Mexican Grille | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| California Tortilla | Desert Moon-Fresh Mexican Grille | |
| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, Regional advertising |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
||
| California Tortilla | Desert Moon-Fresh Mexican Grille | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| California Tortilla | |
| Desert Moon-Fresh Mexican Grille | |
| Franchise Fee | |
| California Tortilla | |
| Desert Moon-Fresh Mexican Grille | |
| Royalty Fee | |
| California Tortilla | 5% |
| Desert Moon-Fresh Mexican Grille | 5% |
| Advertising Fee | |
| California Tortilla | .5% local +2% Nat'l |
| Desert Moon-Fresh Mexican Grille | |
| Year Founded | |
| California Tortilla | 1995 |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Year Franchised | |
| California Tortilla | 1995 |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Term Of Agreement | |
| California Tortilla | 10 years |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Renewal Fee | |
| California Tortilla | |
| Desert Moon-Fresh Mexican Grille | |
Business Experience Requirements |
|
| Experience | |
| California Tortilla | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. |
| Desert Moon-Fresh Mexican Grille | Industry experience |
Financing Options |
|
| Franchise Fees | |
| California Tortilla | |
| Desert Moon-Fresh Mexican Grille | |
| Start-up Costs | |
| California Tortilla | |
| Desert Moon-Fresh Mexican Grille | |
| Equipment | |
| California Tortilla} | |
| Desert Moon-Fresh Mexican Grille | |
| Inventory | |
| California Tortilla | |
| Desert Moon-Fresh Mexican Grille | |
| Receivables | |
| California Tortilla | |
| Desert Moon-Fresh Mexican Grille | |
| Payroll | |
| California Tortilla | |
| Desert Moon-Fresh Mexican Grille | |
Training & Support |
|
| Training | |
| California Tortilla | On-The-Job Training: 200 hours Classroom Training: 10 hours |
| Desert Moon-Fresh Mexican Grille | |
| Support | |
| California Tortilla | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| California Tortilla | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Operations | |
| California Tortilla | Absentee Ownership Allowed Number of Employees Required to Run: 15 |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| California Tortilla | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | |
| California Tortilla | |
| Desert Moon-Fresh Mexican Grille | |
| International Expansion | |
| California Tortilla | |
| Desert Moon-Fresh Mexican Grille | |