California Tortilla vs Cocina Mexican Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of California Tortilla vs Cocina Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  California Tortilla Cocina Mexican Grill
Investment 378400 - 697000 191600 - 239400
Franchise Fee
Royalty Fee 5% 5%
Advertising Fee .5% local +2% Nat'l 3%
Year Founded 1995 2003
Year Franchised 1995 2008
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  California Tortilla Cocina Mexican Grill
Experience * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System.

Financing Options
  California Tortilla Cocina Mexican Grill
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support
  California Tortilla Cocina Mexican Grill
Training On-The-Job Training: 200 hours Classroom Training: 10 hours Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee s chosen Restaurant location.
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15

Expansion Plans
  California Tortilla Cocina Mexican Grill
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile
Investment
California Tortilla
Cocina Mexican Grill
Franchise Fee
California Tortilla
Cocina Mexican Grill
Royalty Fee
California Tortilla 5%
Cocina Mexican Grill 5%
Advertising Fee
California Tortilla .5% local +2% Nat'l
Cocina Mexican Grill 3%
Year Founded
California Tortilla 1995
Cocina Mexican Grill 2003
Year Franchised
California Tortilla 1995
Cocina Mexican Grill 2008
Term Of Agreement
California Tortilla 10 years
Cocina Mexican Grill
Renewal Fee
California Tortilla
Cocina Mexican Grill


Business Experience Requirements
Experience
California Tortilla * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System.
Cocina Mexican Grill

Financing Options
 
Franchise Fees
California Tortilla
Cocina Mexican Grill
Start-up Costs
California Tortilla
Cocina Mexican Grill
Equipment
California Tortilla}
Cocina Mexican Grill
Inventory
California Tortilla
Cocina Mexican Grill
Receivables
California Tortilla
Cocina Mexican Grill
Payroll
California Tortilla
Cocina Mexican Grill

Training & Support
Training
California Tortilla On-The-Job Training: 200 hours Classroom Training: 10 hours
Cocina Mexican Grill Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee s chosen Restaurant location.
Support
California Tortilla Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Cocina Mexican Grill
Marketing
California Tortilla Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Cocina Mexican Grill
Operations
California Tortilla Absentee Ownership Allowed Number of Employees Required to Run: 15
Cocina Mexican Grill

Expansion Plans
US Expansion
California Tortilla Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Cocina Mexican Grill
Canada Expansion
California Tortilla
Cocina Mexican Grill
International Expansion
California Tortilla
Cocina Mexican Grill