Start-Up Costs and Fees |
||
| California Fresh | Frullati Cafe & Bakery | |
| Investment | 120000 - 218000 | 145900 - 446000 |
| Franchise Fee | 0 | |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 3% | |
| Year Founded | 2004 | 1985 |
| Year Franchised | 2009 | 1994 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| California Fresh | Frullati Cafe & Bakery | |
| Experience | Industry experience General business experience | |
Financing Options |
||
| California Fresh | Frullati Cafe & Bakery | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| California Fresh | Frullati Cafe & Bakery | |
| Training | One of the most vital functions we perform for our franchise owners is to provide an exceptional training programTraining Program. The California Fresh training program is a two week program held in an active operating location. The training center is furnished with up-to-date equipment, and is staffed with professional teaching personnel, most of whom have been with California Fresh since its beginning years. The two week training course will provide you with not only the technical knowledge of our business, but also with business knowledge, such as bookkeeping, computerized and manual pricing, as well as management techniques needed to efficiently operate your California Fresh business. We are aware that the majority of California Fresh owners come to us from backgrounds not associated with quick server restaurants. As such, your training does not end after your two weeks at our training facility. We can provide "on site" continued training for you, and assist you in interviewing, testing, hiring, and training your personnel to help you get your business started and operational. The training program will provide you with a thorough understanding, in concept and in fact, of the proven methods of operating a California Fresh quick serve restaurant. With your full participation in training, you will develop a comfortable knowledge of how to operate your franchise. | |
| Support | The strength of California Fresh rests in the quality of individuals operating as California Fresh franchise owners. As such, in order to maintain the continued growth and development of California Fresh, we provide on-going support through our California Fresh support offices. You will be in business "for yourself but not by yourself." We have a sincere commitment to our owners to provide continued assistance to help you maximize your business. You will find our support personnel maintain a high level of communication and offer continuous service to our franchise owners. California Fresh also regularly holds regional meetings to further educate our owners on new trends in the industry. | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Marketing and promotion are the keys to the growth of your California Fresh quick serve restaurant. While there are many ways to grow a business, in addition to the obvious identifiable location and Yellow Page advertising, California Fresh franchise owners can take advantage of our various marketing and promotional strategies. These include: * Direct mail programs * E-commerce solutions * Telemarketing and * Direct marketing programs. As another example of industry leadership, we outpaced our industry when we first developed our strategy for targeting our large customers through aggressive pricing combined unmatched customer service. | Building sales takes effort on many different levels - from running your business with monitored food costs, to strong operations, to local store marketing, to most importantly ensuring that you give every customer a reason to return. The Frullati Cafe Marketing Team will assist you by creating national marketing initiatives and advertising that are key to building sales. Increasing sales takes diligent effort in all areas of your business. Co-op advertising, Ad slicks, Regional advertising |
| Operations | Franchisees required to buy multiple units/master licenses; 35% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) | |
Expansion Plans |
||
| California Fresh | Frullati Cafe & Bakery | |
| US Expansion | ||
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| California Fresh | |
| Frullati Cafe & Bakery | |
| Franchise Fee | |
| California Fresh | |
| Frullati Cafe & Bakery | |
| Royalty Fee | |
| California Fresh | 6% |
| Frullati Cafe & Bakery | 6% |
| Advertising Fee | |
| California Fresh | 3% |
| Frullati Cafe & Bakery | |
| Year Founded | |
| California Fresh | 2004 |
| Frullati Cafe & Bakery | 1985 |
| Year Franchised | |
| California Fresh | 2009 |
| Frullati Cafe & Bakery | 1994 |
| Term Of Agreement | |
| California Fresh | |
| Frullati Cafe & Bakery | 10 years |
| Renewal Fee | |
| California Fresh | |
| Frullati Cafe & Bakery | 75% of then-current fee |
Business Experience Requirements |
|
| Experience | |
| California Fresh | |
| Frullati Cafe & Bakery | Industry experience General business experience |
Financing Options |
|
| Franchise Fees | |
| California Fresh | |
| Frullati Cafe & Bakery | |
| Start-up Costs | |
| California Fresh | |
| Frullati Cafe & Bakery | |
| Equipment | |
| California Fresh} | |
| Frullati Cafe & Bakery | |
| Inventory | |
| California Fresh | |
| Frullati Cafe & Bakery | |
| Receivables | |
| California Fresh | |
| Frullati Cafe & Bakery | |
| Payroll | |
| California Fresh | |
| Frullati Cafe & Bakery | |
Training & Support |
|
| Training | |
| California Fresh | One of the most vital functions we perform for our franchise owners is to provide an exceptional training programTraining Program. The California Fresh training program is a two week program held in an active operating location. The training center is furnished with up-to-date equipment, and is staffed with professional teaching personnel, most of whom have been with California Fresh since its beginning years. The two week training course will provide you with not only the technical knowledge of our business, but also with business knowledge, such as bookkeeping, computerized and manual pricing, as well as management techniques needed to efficiently operate your California Fresh business. We are aware that the majority of California Fresh owners come to us from backgrounds not associated with quick server restaurants. As such, your training does not end after your two weeks at our training facility. We can provide "on site" continued training for you, and assist you in interviewing, testing, hiring, and training your personnel to help you get your business started and operational. The training program will provide you with a thorough understanding, in concept and in fact, of the proven methods of operating a California Fresh quick serve restaurant. With your full participation in training, you will develop a comfortable knowledge of how to operate your franchise. |
| Frullati Cafe & Bakery | |
| Support | |
| California Fresh | The strength of California Fresh rests in the quality of individuals operating as California Fresh franchise owners. As such, in order to maintain the continued growth and development of California Fresh, we provide on-going support through our California Fresh support offices. You will be in business "for yourself but not by yourself." We have a sincere commitment to our owners to provide continued assistance to help you maximize your business. You will find our support personnel maintain a high level of communication and offer continuous service to our franchise owners. California Fresh also regularly holds regional meetings to further educate our owners on new trends in the industry. |
| Frullati Cafe & Bakery | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| California Fresh | Marketing and promotion are the keys to the growth of your California Fresh quick serve restaurant. While there are many ways to grow a business, in addition to the obvious identifiable location and Yellow Page advertising, California Fresh franchise owners can take advantage of our various marketing and promotional strategies. These include: * Direct mail programs * E-commerce solutions * Telemarketing and * Direct marketing programs. As another example of industry leadership, we outpaced our industry when we first developed our strategy for targeting our large customers through aggressive pricing combined unmatched customer service. |
| Frullati Cafe & Bakery | Building sales takes effort on many different levels - from running your business with monitored food costs, to strong operations, to local store marketing, to most importantly ensuring that you give every customer a reason to return. The Frullati Cafe Marketing Team will assist you by creating national marketing initiatives and advertising that are key to building sales. Increasing sales takes diligent effort in all areas of your business. Co-op advertising, Ad slicks, Regional advertising |
| Operations | |
| California Fresh | |
| Frullati Cafe & Bakery | Franchisees required to buy multiple units/master licenses; 35% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| California Fresh | |
| Frullati Cafe & Bakery | |
| Canada Expansion | |
| California Fresh | |
| Frullati Cafe & Bakery | |
| International Expansion | |
| California Fresh | |
| Frullati Cafe & Bakery | |