Burger King vs Wendy's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Burger King vs Wendy's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Burger King Wendy's
Investment 333100 - 3398600 318850 - 3689350
Franchise Fee 0
Royalty Fee 4.50% 4%
Advertising Fee 4% 3.5%Nat'l +0.5% Local
Year Founded 1954 0
Year Franchised 1961 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Burger King Wendy's
Experience Industry experience General business experience Marketing skills Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development.

Financing Options

  Burger King Wendy's
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Burger King Wendy's
Training Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time. Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s --A Cut Above-- total customer experience as well as providing management training on various business skills.
Support Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins.
Marketing Co-op advertising, National media, Regional advertising
Operations

Expansion Plans

  Burger King Wendy's
US Expansion
Canada Expansion 0
International Expansion Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,

Start-Up Costs and Fees Mobile

Investment
Burger King
Wendy's
Franchise Fee
Burger King
Wendy's
Royalty Fee
Burger King 4.50%
Wendy's 4%
Advertising Fee
Burger King 4%
Wendy's 3.5%Nat'l +0.5% Local
Year Founded
Burger King 1954
Wendy's 0
Year Franchised
Burger King 1961
Wendy's 0
Term Of Agreement
Burger King 20 years
Wendy's
Renewal Fee
Burger King $50K
Wendy's


Business Experience Requirements

Experience
Burger King Industry experience General business experience Marketing skills
Wendy's Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development.

Financing Options

 
Franchise Fees
Burger King No
Wendy's No
Start-up Costs
Burger King
Wendy's
Equipment
Burger King}
Wendy's
Inventory
Burger King
Wendy's
Receivables
Burger King
Wendy's
Payroll
Burger King
Wendy's

Training & Support

Training
Burger King Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.
Wendy's Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s --A Cut Above-- total customer experience as well as providing management training on various business skills.
Support
Burger King Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Wendy's Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins.
Marketing
Burger King Co-op advertising, National media, Regional advertising
Wendy's
Operations
Burger King
Wendy's

Expansion Plans

US Expansion
Burger King
Wendy's
Canada Expansion
Burger King
Wendy's 0
International Expansion
Burger King Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,
Wendy's